Lost power for 10 seconds. In other words, just long enough to need to reset all clocks.

API is the new magic phrase. -Let’s get the API for that -This vendor has an API for us -Just sync it with an API As if there is no QA and that the data actually makes sense, conforms to attribution rules sets, and documentation is clear.

Chat GPT explained: It’s like a politician. It will give you an answer but that does not mean it is true or even relevant. It is up to you to figure it out.

I made the mistake of flippantly using the terms p-value and z-score as something that would not be surfaced to end-users’ dashboards and it derailed the conversation into “we should score things!” 🤦‍♂️

Medieval Times. Win or be fed to the dinosaur!

Hot Mic!

There actually is such a thing as “too much data” Every tool touts having the best data or integration capabilities. In the end, you’ll find your org is overloaded with different datasets, definitions, and unclear connections.

“We need Governance” within your org is really just a fancy way to say “We recognize that there’s a problem but we don’t want to fix it”

2025: Do I attend Adobe Adobe Summit or Salesforce Connections?

Chicago MeasureCamp

Session board is open. Let the fun begin MeasureCamp with all of my analytics friends!!

Me looking at the Analytics Power Hour room at MeasureCamp

Enjoyed a fun session on people management of data folk with Moe Kiss It’s an entirely different job

Brand experience has sure changed. From a destination experience stimulating the senses to a transactional one that streamlined convenience.

It’s been a long time since I’ve been able to escape and relax.

Breezy out

Enjoying the Marketing Analytics Summit this week. Always amazed how nobody spots to dinosaur.

Here to enjoy Fred Pike(@[email protected]) Too bad I couldn’t get myself in focus

Visiting vendor row at Marketing Analytics Summit #MASConf

Thinking everyone should navigate here and connect: linkedin.com/in/tyranalysis…