..and explained how font design can influence all our senses, including taste. “The best thing I learnt today, I think, was to challenge a lot of my biases, and a lot of the things I assumed about typography were totally wrong,” says D&AD Masterclass attendee Oscar Ingham. (2/3)

Intrigued? Join @typetasting on 20 Oct and learn how to use typography to convey emotion and connect with audiences in ways that go far beyond aesthetics. 💭Whether you’re a seasoned pro or simply interested in type, this Masterclass is for you. Book now: bit.ly/3Pakw0G

Type Tasting Curious? Sarah returns to D&AD to lead another Type Tasting Masterclass on 20 Oct. It's perfect for any creative wanting to get stuck into type and find out how it makes a real difference to design. Spaces are limited, so go to D&AD to book your spot now 👉bit.ly/3Pakw0G

My great great grandad was presented with this school swimming prize by the Bishop of Adelaide in 1886. He was born in Australia almost a century and a half ago, what was the country like then? One generation too far removed for me to have an Australian visa sadly.

Found my book in Tate Modern bookshop so I’ve slipped a few ‘secret’ notes inside 😊. Let me know if you find one! #whyfontsmatter #author

Which bar of chocolate would you like the MOST? A/B/C/D/E What would it taste like? ✏ What mood does it evoke? ✏ An amuse bouche chocolate game. This is a pre-talk teaser at the Taste of Type event tomorrow at the London Design Festival

🍫 “Disappointment, superficiality, uninviting, boredom, dissatisfaction” 👓 What do you read beyond the words? 🤔 A pre-talk game exploring the mood & chocolate wrappers 🔬 Results in the latest newsletter typetasting.substack.com/p/what-mood-is… #chocolate #survey #research #author #behaviour

NEW! Stay ahead in sensory trends—neuroscience to AI. Your go-to resource for cutting-edge sensory science insights in under 10-mins. Bite-sized updates on latest in sensory research, trends, neuroscience, AI & innovations. Subscribe to The Sensologists thesensologists.substack.com

Which label would you rate as smelling the most: 1. Floral / 2. Woody / 3. Sweet / 4. Citrus? Take the quick Buzzfeed poll here buzzfeed.com/typetasting/ca… This is the first stage of an experiment that I’m planning to run at in-person events.

Are you signed up?  The new The Sensologists briefing drops tomorrow. You’ll be first to receive it in the morning. thesensologists.substack.com Your go-to resource for cutting-edge insights in under 10-mins. Bite-sized updates on the latest in multi-sensory science, design, tech &

& trends (includes crossmodal, neuroscience, AI & innovations). Get a head-start for 2025! thesensologists.substack.com

Which coffee would you drink (& why)? Freshly added to the specials board. Take your conversation-starter to go served up by the Seeing Senses podcast. From active wear to interactive wear! typetasting.teemill.com/collection/spe… seeingsenses.com #multisensorythinking #tshirts #coffee

What are your weekend plans? I’m having fun today prepping for a small tasting in my studio. It’s a tester for a future event. Gin &/or tonic served three multi-sensory ways. Inspired by conversations on the Seeing Senses podcast. #MultiSensoryThinking #GinTasting

Is your day feeling more kiki or more bouba? Imagine each of these words matches a shape. In this week’s Seeing Senses podcast, I talk to Chef Jozef Youssef about bouba/kiki Seeing flavour: Sight, filet-o-jellyfish & the art of multisensory dining seeingsenses.substack.com