Moran Cerf
@twtrdtcm
Professor of Neuroscience and Business
ID: 27198586
http://www.morancerf.com 28-03-2009 08:07:51
15 Tweet
2,2K Followers
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Open discussion about changing behaviors and keeping things ethical at #usi2018 with Sandra Matz, Dan Ariely Moran cerf (Moran Cerf) USI Events
JCR author Moran Cerf recently gave a TEDx talk based on a paper he and coauthor Samuel Barnett had published in our July 2017 issue. A captivating look at the neurology behind content engagement. Link to the original paper: academic.oup.com/jcr/article-ab…. youtube.com/watch?v=a_5Dad…
Tweet: My new TEDx talk on our studies of engagement in the brain is out. (youtube.com/watch?v=a_5Dad…) How neuroscience tells us whether we find things engaging and how we can use it (to test ads, speeches, jokes, ...) Thank you Whitney Cummings for the help in making it engaging.
📸 Oliver Shah interviews Moran Cerf, Professor of Neuroscience and Business at The Kellogg School. #TimesTechSummit #GoogleCloud
"96% of security issues are caused by humans." - Professor Moran Cerf from the Kellogg School. How does that perspective shape your #security strategy? #timestechsummit
"There's a lot of similarities between how security works and how the brain works" Moran Cerf #TimesTechSummit
Field experiments by Moran Cerf Sandra Matz & Malcolm MacIver show that participation in a climate prediction market by betting on future climate outcomes may be an effective way to change both attitudes and behaviour around climate change go.nature.com/448O1F1