When I read about EU tech startups on X, I get depressive vibes. But in the real world, I meet brilliant and inspiring founders from every corner of Europe. I strongly feel the opposite. So, let's meet in Berlin and just do what we do!

For fifteen years my New Year's planning ritual produced the same result: none. Last year I finally figured out what was missing. Wrote about the approach that actually worked. trudov.com/p/a-new-years-…

Many people try to reduce their doom scrolling time. A more practical approach is to increase the time spent on deep work, exercise, and guilt-free fun activities like reading fiction. It’s simpler than it sounds. The only time you really need willpower is at the start of the

I love LLMs. They definitely make my life easier. But they do have limits. When they fail, they can sound confident enough to fool you. That’s why it’s useful to understand what they cannot do, so you don’t waste time polishing prompts instead of just finishing the task the

A common trait of a stillborn startup idea is that it fixes an inconvenience instead of replacing a profitable solution. Inconveniences are everywhere, and they tend to ignite perfectionist founders (myself included). But smoothing a few bumps in the road isn’t enough to make

— Let’s add gamification! We’ll be like Duolingo, every retention metric skyrockets, viral memes everywhere! — What about burning developer hours, distracting product focus from core utility and noisy user data? Our investors are not going to like it. — Wait, gamification is not

I use Whoop as a sleep tracker. The accuracy is good, but I don't like how metrics are presented. So I vibe-coded a tool that shows sleep metrics as moving averages: it helps to see long-term trends and local reversals. io.trudov.com/tools/whoop-sl… More info on Reddit:

Your SEO budget feels like casino money because you're measuring two different things with one KPI. Split housekeeping from hunting and everything gets clearer. trudov.com/p/why-seo-resu…

This is really good advice. It’s hard to follow when you’re caught up in righteous outrage, but it’s the kind of thing future you would be grateful for.

This week there’s been a lot of talk about the Claude videos, which mock both the style of LLM conversations and OpenAI’s decision to sell ads. I’m surprised the campaign is being viewed only as a cheeky punch at OpenAI. Clearly, Claude is also speaking to its core (i.e.,

Every channel wants credit for your conversions. SEO says first touch matters, paid says last click matters. Google Analytics uses machine learning to split credit fairly. Here's how to access the report and make sense of the numbers: trudov.com/p/how-to-count…

Google Analytics shows where your traffic comes from, but splits each source into multiple variations. For example, traffic from ChatGPT can be shown as four different entries: as referral, organic, (not set) and (none). The same fragmentation happens with other channels, so it

How do AI chatbots handle outbound link attribution? I tested 5 platforms across desktop and mobile. Turns out most mobile apps don't send Referer headers or UTM parameters, making that traffic invisible to standard analytics. Details: trudov.com/p/everything-w…

Futurists predicted Wikipedia, but missed SEO, clickbait and personalized ads. Ecommerce forecasts are making the same mistake. trudov.com/p/how-ecommerc…