Trove (@trovecircular) 's Twitter Profile
Trove

@trovecircular

Trove powers Resale as a Channel for the world's most beloved brands, extending the life of millions of products.

ID: 1358896676237418501

linkhttp://Trove.co calendar_today08-02-2021 21:53:23

292 Tweet

134 Followers

124 Following

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There is no amount of math where these ‘less bad’ items offset the harm in producing 100B items each year for 7B humans.

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#apparel labels used to produce #clothing for 5 or 6 seasons. Today, fast #fashion companies produce 50 “microseasons” a year

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It’s a vicious circle: consumers love new stuff & brands increase production to fulfill a need for newness…& then consumers buy even more.

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#customers want a resale experience that’s true to their brand. 63% say that want to purchase #resale direct from the brand.

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Resale as a channel meets customers where they want to be - engaging with existing customers and acquiring new younger customers.

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There are no silver bullets but getting more out use of what we make is an essential part of any solution to fashion’s #sustainability crisis.

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It’s time for consumers & the #retail industry to stop giving credence to #sustainability initiatives that don’t consider production.

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We're experiencing a watershed moment, for the industry, for our partners, for consumers, and at Trove. We are thrilled to share this announcement and are exhilarated by our future plans. Congrats to both Andy Ruben and Gayle Tait, two exceptional leaders! wwd.com/business-news/…