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Happy New Year? Nah! That’s too easy & predictable. This year needed more than a generic wish. It needed fire. It needed meaning. So, I spent the night obsessing, thinking, & tearing apart every safe idea until this campaign was born: “Burn the Map. Own the Unknown.” Hppy NY

The In-House vs. Agency Debate 🔄 Price sensitivity showed polarization: some brands prioritized cost-cutting, while others leaned into premium services. Hybrid strategies, mixing in-house and agency expertise, are gaining traction. "Brands don’t need outsiders; they need

Spend more on ads? Sure, if burning cash was your business model. Real brands invest in strategies that actually work Welcome to MOTIF®, where growth doesn’t come with a fire sale.”

Funny how some people think they’re ‘enterprise-level’ just because they watched a YouTube tutorial. Real growth isn’t built on luck or shortcuts. #TryHarder #NoShortcuts

If your agency sends you a 50-page report instead of results, congratulations! Yes! you just paid for a PDF.

Want to stand out? Good luck with Shopify’s cookie-cutter templates.

“Digital Agencies: We’ll charge you $250K, but the product? Eh, who cares.” 😂 #NoBullshit #MOTIF #RealGrowth #BrandStrategy #MarketingTruth

What if we gonna sue one of the commerce platforms that bark a lot and put things in dirty way?