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Did Nike make the right move by joining forces with SKIMS? Mordy Oberstein🎗️🇮🇱 explains what goes on behind the scenes at enterprise organizations and what that means for Nike's new partnership. youtube.com/watch?v=VqVAXh… #Nike #SKIMS #marketing

Settle in as Mordy Oberstein🎗️🇮🇱 reacts to the new Maker's Mark ad campaign.

How do you create content that resonates with your audience? 1️⃣ Target the existential 2️⃣ Be aware of yourself 3️⃣ Develop a brand narrative More as @mordyoberstein joins the Content in the Kitchen Podcast by Content Yum & Ashley Segura! contentyum.com/episode-30-how…

Maybe it's time SEO teams started thinking more about brand impact via Search Engine Land

Well, CNN is the latest big publisher to get into the product review space & slowly erode its brand AND business model. This is why brand marketers need to leverage performance data (see how Mordy Oberstein🎗️🇮🇱 leveraged Semrush data to expose what CNN is doing).

Your brand has the power to impact your performance across the board. Listen as our own Mordy Oberstein 🎗️🇮🇱 joins the Candour podcast (hosted by Jack Chambers-Ward) 🔥 What does and doesn't matter about your brand on Google 🔥 How to measure your brand's performance on Google

You can assess how deeply your brand's messaging resonates with your audience. Pinning down the ability of your messaging to resonate can be seen as abstract and intangible. There are, however, signs that point to what can and can't resonate. Use this rubric to help isolate the

Don't just "develop your brand" - it's not a set it and forget it kind of thing. You need to integrate and leverage it... here are 3 integral things to focus on to make that happen!

Performance should never be divorced from brand. Brand is an engine that drives performance. It's a 3-phase process: 1. Know who you are in a deep way 2. Use that to start speaking to audiences in a way that resonates 3. Use resonance to start generating momentum And

Sign up for a FREE 30-minute brand strategy consultation with Mordy Oberstein🎗️🇮🇱! 🟣 Tap into meaningful brand identit 🟣 Refine your brand positioning 🟣 Develop essential messaging themes 🟣 Integrate your branding into your marketing Fill out the intake form below to get

Watch as Mordy Oberstein🎗️🇮🇱 walks you through the problems DraftKings faces in the market, with its product, & competitor (FanDuel). Learn how to use performance-based data (via Semrush & AlsoAsked) for brand sentiment analysis along the way! youtube.com/watch?v=uca0vb…

Check out Mordy Oberstein🎗️🇮🇱 's advice on how to leverage your authors on your website to drive your brand strategy in his latest column on SearchEngineJournal®! searchenginejournal.com/ask-an-seo-wha…

Do some of the world's most experienced marketers think using AI should be a job requirement? Find out as... Layla Revis (Sprout Social), Filipa Canelas(Able-Academy) Marc Sirkin (Search Engine Land / MarTech), Purna Virji (LinkedIn), Anneli Hansson, Kamaljeet Kalsi (@G2),

Amazing consultant availability alert Mordy Oberstein🎗️🇮🇱 Unify Brand Marketing 👇

Mordy Oberstein🎗️🇮🇱 Wix Wix Studio Loved working with you at Wix and will continue working with you at Unify Brand Marketing!

Gaining perspective is a marketer's best friend. It doesn't matter what kind of marketing you do or what kind of company or client you work for (nor your role)... perspective can make or break the decisions you make. 🟣 Ashwin Balakrishnan 🟣 @lisaschneider64 🟣 Andy Crestodina of

What are the questions that you need to be asking yourself (and your marketing team) to develop your brand? Developing your brand is a process. There is a method & there is a process. The process is methodical soul searching for your brand. It means asking the right questions at

Entering the #UKAgencyAwards? Then you need Mordy Oberstein *is barely indexed*🎗️🇮🇱 judges' tips for perfecting your entries. Mordy is the founder of Unify Brand Marketing, & former Head of Comms at Semrush - so you know he knows the business! 👏 Notepads at the ready, it's tips time 🤩

Adapting to LLMs Start with C-Level - via Unify Brand Marketing & Mordy Oberstein *is barely indexed*🎗️🇮🇱 #seo bit.ly/4ocgg0n

Why can't marketers adapt to an LLM world? The answer is painful. unifybrandmarketing.com/post/marketing…