Them: "But we can't just give away products for free! Should restaurants give us free pizza?" Me: "No, but they can give us the recipe." FWIW, this is a fair question. So here is my response, screenshotted from LinkedIn.

To resonate with buyers & turn them into customers, you need to know the right buyer to target & have the right messaging. Long story short: you have to get into the minds of your customers. Listen here to learn Victoria Sakal’s full funnel framework: sirkinresearch.com/full-funnel-fr…

Buyer research helps you: ‣Develop messaging for each audience segment ‣Position products to align w/ market needs ‣Identify benefits & features to highlight ‣Learn buyers' pain points & priorities ‣Find your market's language It's the key to all other marketing channels.

Have you listened yet? sirkinresearch.com/full-funnel-fr…

How do you get buy-in to conduct buyer research? Show how the results impact: - Positioning - Sales Enablement - Messaging - Product Roadmap - Content Sell leadership on the short-term value of the demand content & entice them with how insights will drive revenue long-term.

Zero click content provides immediate value on its own. It offers enough upfront so that people WANT to click for more but don’t HAVE to. To learn about Amanda Natividad's zero click content framework and how you can put it into action today, listen here: sirkinresearch.com/zero-click-con…

Have you listened yet? sirkinresearch.com/zero-click-con… #marketingpodcast #marketingpodcasts

A buying trigger is a moment when a customer moves from being blissfully unaware that they may need a solution like yours... To entering the buying journey If you understand these trigger events, you can get in front of buyers sooner with better offers Here are 4 examples:

Brands are full of ideas to engage audiences in new ways. But, out-of-the-box experiences aren’t guaranteed to land with audiences. To ensure yours do, conduct research.

Test your messaging by talking to your employees. Find a new employee or one in a less technical role. Ideally, they're not very familiar with internal jargon. If they can’t understand your messaging with their knowledge as an employee, your ICP won’t understand it either.

2 benefits to 3rd party research: 1. It’s hard to get away from your assumptions to create an objective survey that’s not leading/biased. 2. Outsourcing lends credibility. This is true from a PR perspective, but Google sees it as more credible as well. #customerresearch

Many marketers confuse listening to their customers with just asking them what they want It’s not the same Don’t ask your customers what they *think* they’ll do Observe them and ask them about what they’ve *actually* done Behaviours > Opinions

Every company should talk to their best customers. They may have found a new use case, different benefit, a hidden feature that we didn’t view as important. Find out what actually matters to them, then build that into your marketing and show potential customers the gold! #b2b

If marketers already knew what their customers wanted, they wouldn’t have any trouble finding more of them. #customerresearch #marketresearch

When you KNOW what matters to your buyers, your messaging feels like you're speaking directly to them. Any misalignment makes a difference. So, being off with your messaging can make you miss out on a much larger opportunity. That’s why knowing beats guessing, every time.

With saturated digital channels and a competitive market, you need to find ways to stand out with your messaging. #marketing