I wrote an article for Brainz Magazine about customer personas and why you should embrace worldviews. I enjoyed that one. brainzmagazine.com/post/why-world…

"We do net 90" = "We do net no thank you"

Time for some Philip Roth. Starting at the beginning of the Zuckerman novels with The Ghost Writer. It’s Sunday afternoon and the book is short.

dave trott

There is no statute of limitations on your potential - in case you were feeling like an old, shriveled up lump of hamster anus. It's Sunday. You got a few hours. Make yourself a new life. ✨

And the ITV hub crashed against ITV

One of the most satisfying types of projects for me is building growth foundations - adding structure & clarity to the messaging. 5 signs your growth foundation may be a bit shaky (and 2 quick tests to diagnose the problem): ekaterinahoward.com/blog/startup-t… #b2bsaas #growth #startups

I thought I was doing well speaking two and a half languages metro.co.uk/2022/02/22/rus…

Why is it that 3G, 4G and even 5G work fine on the motorway in a car but when you get on a train it’s a ball of puss? Looking at you particularly CrossCountry Trains

I’m writing a book about the stories we have to tell. I did a video cos I’m starting a channel in earnest. youtu.be/gaP5INrpWFA

.Dreamer King 👑: I find taking tech jargon and turning it into digestible, relatable copy really fun. For me, taking a brand that sounds like a complete robot and giving it human features (kinda like copywriting Chemical X for Powerpuff Girls) brings dead-boring brands to life.

Ok, BTCare, I returned my equipment to you about six weeks ago but you kept sending reminders. Then, last week you finally acknowledged you’d had it. Now, today, I’m getting final reminders. Make your mind up, have you got it or not?

Why does BTSport make it so difficult to sign up for a monthly pass when you already have an account? Going round circles. BTCare

Been waiting for The AA to collect my car for almost a week. Broken promises every day. It’s liable to get clamped soon. What the hell?

Saying this quietly, cos I'm not around here much these days, but I just finished my book about how stories matter in marketing. It's taken me two years and I think it's quite good. Now, I have to market it. Nervous. #BookTwitter

My book, minus the cover, is on my Kindle. It looks grown up alongside all the other books. It’s now done. I think physical pre-orders will be available in a couple of weeks but if you want to pre-order it now, you’ll get the Kindle or EPUB version free. #booktwitter

I’m doing a workshop on telling better stories in your emails. Starting on April 11th. The details are here bit.ly/3K6a33Z Also expressing a debt of gratitude to Dead Voice Club There’s a lot of you in there (as it were).

Hunter Biden: Not indicted The Big Guy: Not indicted The Clintons: Not indicted Obama: Not indicted Epstein's clients: Not indicted Anthony Fauci: Not indicted Bill Gates: Not Indicted DC insider traders: Not indicted Iraq War criminals: Not indicted COVID criminals: Not

In Waterstones. We can always hope.

If you wake up every morning wondering what the hell to write or film or whatever you do to get out in the world ..: Did you realise your story, your experience is unique to you. No one can take it from you. It’s your unfair advantage. What an opportunity that is!