From Tortoise - Stephen Yaxley-Lennon's followers before and after Musk's 'free speech absolutist' approach. Focusing on the business of it all - SY-L's posts have served to users 126 million times, most of them video. I bet Musk's product team is seeing engagement metrics

hey hi how are you yeh im good thank you would you like to watch my new YouTube special Holy Cow yeh no that’s cool whatever I’m chill youtu.be/fXER78Jfbw4?si…

thinking about the AI-summary extension for YouTube i use when it's friday and i just listen to tiny desk sessions

Interesting comment from Jim Waterson on the Beebwatch podcast on understanding what 'makes the news' It's true. Legacy media interests vary wildly from social audiences. We run a TikTok Briefing daily - the Yung Filly arrest (which made no national print papers) got 20

If this is 'at no extra costs to departments' it 100% means it'll be staffed by secondments and borrowed mid-level comms people. Depts hate it and No.10 doesn't get the best. Seen it happen. If SpAds take control it becomes a showreel machine for whatever agency they'll

🎙️ Trump's podcast strategy* is going to be to be new norm for political communications - maybe in the UK too. Kamala should have done Rogan. 📣 OWN THEIR EARS - OWN THEIR MIND In the final week of the campaign, the MOST POPULAR PODCAST IN THE WORLD (Joe Rogan) dropped a 9

astounding

Interesting - The Guardian attempting to make two quite different points at once. A) "resources could be better used promoting our journalism elsewhere" B) "X is a toxic media platform" X is becoming more and more right-leaning - certainly moreso that was pre-Musk. It's

I like to think this is where Boris Johnson got 'Hi, folks'

Aside from everything else, Elon Musk obsession with Starmer and UK politics will massively boost his platform's metrics. • Musk's X posts on UK politics have been viewed astonishing 4.02 BILLION times. • The biggest single post has been seen just shy of 120 million times.

sometimes im shocked by how little user control smartphone apps have. it seems like they just want you to hit the 'go' button and have the algorithms take control. maybe you'll get a thumbs up or thumbs down. if you're lucky. why is it so much easier to find and choose my

it is me, on BBC Radio 4 Today

me every single morning

So revealing. Reinforces need to say it and say it again, when you’re bored of it most people will only just be starting to look, repetition and multi channel matter so much in the attention economy and if you don’t you end up being defined by what most animates opposition.