ChatGPT is a beast and is growing rapidly. Important reminder that this doesn't necessarily mean Google is declining. SEO is alive and well. – Latest Semrush traffic analytics data

New evidence released in the Google Antitrust case —with fresh details about how Google's Algo works, via Brett Tabke This one, "February 18, 2025 Call with Google Engineer H.J Kim" is a doozy... The ABCs of ranking: (A)nchors (B)ody (C)licks Every SEO should read the whole thing

How AI Overviews Shift Traffic From Publishers to Google Ads Many “source” links lead to more Google SERPs or shopping pages—keeping users inside Google 🔁 Publishers supply the facts, Google monetizes the summary, and the revenue share = 0% 💳 zyppy.com/list/ai-overvi…

A Must Read Actionable guide by Fabrice Canel & Krishna Madhavan to Create and Optimize for AI Search 👇🤖 🔭 Plan for AI Search: * Perform a Comprehensive Content Audit * Create an AI-focused Content Calendar * Target High Intent Queries * Structure for AI: Use schema markup, FAQs,

Claude System Prompt Leak: SEO Impact 👀 This article analyzes a leaked system prompt from Claude 4. It provides detailed insight into how the model decides when to search, which tools it uses, and under what conditions content is mentioned or even linked. * The prompt

How to get links in AI search? A recent leak of Claude's system prompt shows how likely it is to research + include links to specific sites Terrific summary via Hanns Kronenberg "Whether Claude links to a source depends partly on the search categories ... but just as

🤖 Optimizing for Traditional Search vs AI Search: Here's An Updated Comparison taking into account the latest releases, findings and resources, showing a clearer comparison and level of difference between: * User Search Behavior * Optimization Areas * Results Presentation &

Are you letting Google suggest services for your GBP Listing? Read through them carefully—because they are COLOSSALLY bad at it. My colleague Dave DiGregorio shared this screenshot from a client's GBP....

SCIENCE: Getting angry 'even for just a few minutes' can change the function of blood vessels, 'which may make heart attacks and strokes more likely', according to a study published by New Scientist.

GenAI Traffic Share update — 🗓️ 6 months ago: ChatGPT: 87.5% Google: 5.4% Perplexity: 2.0% Claude: 1.6% 🗓️ 3 months ago: ChatGPT: 77.6% DeepSeek: 8.1% Google: 4.9% Grok: 2.7% Perplexity: 2.0% 🗓️ 1 month ago: ChatGPT: 80.2% Google: 6.1% DeepSeek: 5.9%

Total visits — May 2025 ChatGPT: 5.492 Billion Gemini: 527.7 Million Deepseek: 436.2 Million Grok: 178.6 Million Perplexity: 178.6 Million Claude: 99.68 Million

Big SEO News: Google confirmed the "plan is AI mode" and they will "keep migrating it to the main page". SEOs, you NEED to be preparing for this:

Learn about the Impact of AI Search on Web Publishers in today's #SEOFOMO TL;DR with special guest Barry Adams 📰, covering: * Google AI Mode: First Thoughts & Survival Strategies by Barry Adams * How Publishers Can Survive (and Thrive) in the Age of AI Search with Lily Ray 😏

Google testing swapping the site name with the URL in the search result snippet seroundtable.com/google-search-… via Sachin Patel

Google updated its URL structure SEO best practices; but no changes were made to Google Search rankings or serving seroundtable.com/google-url-str…

What Has Changed in SEO? | sat down with Jo Cameron and revised a popular Whiteboard Friday filmed in 2021 to see what's changed since then. Good times!

Key Traditional vs AI Search Differences - A Visual Comparison 👇 A few weeks ago, I created a detailed comparison highlighting the overlap between AI search and traditional search results optimization, however, I noticed that the major differences were often “missed” among the

.Cloudflare is introducing a pay per crawl system: Enabling content owners to charge AI crawlers for access, offering a new monetization method for access to content 👇 "We believe your choice need not be binary — there should be a third, more nuanced option: You can charge for

🎉To celebrate our console launch, we're giving away a PlayStation 5 to thank our console community for the love and support all along. 🙌How to participate: 1. Follow us 2. Repost before September 2 🎁Reward: A PlayStation 5 for 1 random winner

🎈Giveaways don't stop! We're also giving away an XBOX Series X to thank our console community for the continuous love and support! 🙌How to participate: 1. Follow us 2. Repost before September 2 🎮Reward: An XBOX Series X for 1 random winner