Lindsay Finneran-Gingras (@lindsayfg) 's Twitter Profile
Lindsay Finneran-Gingras

@lindsayfg

Communications strategist | Passionate about complex challenges, data, digital and campaigns | TL;DR I solve problems

ID: 15863468

calendar_today15-08-2008 14:40:43

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Lindsay Finneran-Gingras (@lindsayfg) 's Twitter Profile Photo

As much as I do believe there is generational economic angst driving voters behaviour.... I also think sometimes we overthink these things. Hot people who can talk are going to do well. See literally anyone in sales.

Lindsay Finneran-Gingras (@lindsayfg) 's Twitter Profile Photo

If I were to show you this video five years ago and ask: what party is Mark Carney leading? Most would say he's obviously a Conservative. And that is a BIG problem for the actual Conservatives. He's taken their frame.

Lindsay Finneran-Gingras (@lindsayfg) 's Twitter Profile Photo

This is true. Five years ago their board would have driven a different response. (These issues are almost always decided at board level).

Lindsay Finneran-Gingras (@lindsayfg) 's Twitter Profile Photo

I could write a PHD dissertation on how both Karlie and Scooter strategically keep the Taylor narrative alive to further their individual endeavors. PR masterclass. It's as subtle as Wood.

Lindsay Finneran-Gingras (@lindsayfg) 's Twitter Profile Photo

So the whole team gets Canadian citizenship right? Streets named after them in Toronto? Faces on coins? Vladdy replaces the beaver as our mascot?

Lindsay Finneran-Gingras (@lindsayfg) 's Twitter Profile Photo

I think this under estimates those who watched in bars etc. I have yet to meet anyone who didn't watch some of the game live. Insane ratings. And yet the advertising was bleak. Missed opportunity for so many brands.

Lindsay Finneran-Gingras (@lindsayfg) 's Twitter Profile Photo

Major misstep by Amazon on this ad. Yes people love dogs. But in this current environment advertising your devices can turn into mass surveillance....is.. A choice.

Lindsay Finneran-Gingras (@lindsayfg) 's Twitter Profile Photo

It's not her digital first thinking people are responding to. It's that this is not an answer you give as CEO. The frame of the question is negative and Anna recognizes that and accurately reframes. Saying you'd like to pay people more is not something you can say as CEO.