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What’s purpose? “The reason why the brand exists. The impact you seek to have on people’s lives and the world they live in” @lesliepascaud EVP @KantarConsult #AMAMW

How do you articulate purpose? “It has to be meaningful, Make it truthful, Be unique, Make sure to be coherent & Build a sustainable business through purpose” @lesliepascaud @KantarConsult #AMAMW

How to infuse purpose? “It should leadership-driven, Culture-led, 360-executed & Impact-measured” @lesliepascaud @KantarConsult #AMAMW

When it comes to purpose, where are you on the journey? Are you there at all and if not, what would it take you to get there? #AMAMW

“Purpose starts with product you make. But making a great product isn’t enough. You need to stay true to yourself” Peter McGuinness, CMO Chobani #AMAMW

How to be an authentic brand? “Stay true to your ideals, values & beliefs” Peter McGuiness, CMO Chobani #AMAMW

Why don’t we all work together? “One team, one budget and clear goals to fight for good, create growth and win the future” Peter McGuinness, CMO Chobani #AMAMW

“Brand’s stands has become a key purchase driver, nearly as much as product features” bit.ly/2NsaDZn Edelman #AMAMW

“Today more than ever, consumers are putting their faith in brands to stand for something” Edelman bit.ly/2NsaDZn #AMAMW

“Consumers are turning to brands as their champions; this is the birth of Brand Democracy” bit.ly/2NsaDZn Edelman #AMAMW

“Meaningful partnerships are key, how do they add value to our customers experience?” Brian Radics, CMO Topgolf #AMAMW

Key takeaways: 1. Define & live your purpose 2. Decode your product & brand’s relationship with customers 3. Push for surround sound connection across business & channels 4. Build & foster community Brian Radics Topgolf #AMAMW

“Find the true value in what you see” by James Cook. Don’t limit yourself to reading data, try to understand what customers actually value #AMAMW

At the end of the day, what difference are you trying to make? #AMAMW

Change the mentality. It’s not about what our audience can do for us, but the opposite! What can we offer them? What are they interested in? What are their values? #AMAMW

“Most brands struggle to either reach or maintain PMF” Mayur Gupta, Global VP for Growth & Marketing Spotify #AMAMW

And this is how the #amasummit begins!

There is no better quote to describe the wonderful experience of volunteering at the AMA #AMASummit

The innovation team of Big Muse & C’est What! #creativity is in the air at the 2019 #AMASummit

“Make big plans. Aim high in hope and work” Energized, motivated and full of ideas to bring back to the AMA NY Chapter AMA Chapter Leaders Thanks for #AMANEXT & helping us Navigate Extraordinary! #AMASummit rules