Dr Doğa İstanbulluoğlu
@doga_
Lecturer in Marketing @unibirmingham. Working on online consumer behaviour, special interests on complaining. Tweets about social media, UGC, & random stuff
ID: 35337910
25-04-2009 23:15:08
2,2K Tweet
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New research from #UWaterloo and Uni of Birmingham suggests that social media (specifically Twitter/X) plays a significant role in decision-making, customer satisfaction & managerial performance in the tourism & hospitality industry. More: bit.ly/3Qo2l8F | #UWaterlooNews
Our paper about how tourism companies use social media, specifically #X or the platform formerly known as #Twitter, to respond to consumer complaints is out. Dr. Seda Oz onlinelibrary.wiley.com/doi/10.1111/19…
📈💼New study from Dr Doğa İstanbulluoğlu and Dr. Seda Oz from University of Waterloo reveals how social media mastery can drive success! Research found companies' handling of complaints online impacts bottom lines, customer satisfaction, and managerial performance. Read more 🔽 phys.org/news/2023-08-b…
A study of great interest from Dr Doğa İstanbulluoğlu on why consumers provide false online reviews. Four reasons are sketched: equity equalizing, friendly flattery, opinionated opportunism and malicious profiteering!
A very interesting study from Dr Doğa İstanbulluoğlu on falsified online reviews. With an in-depth qualitative approach, it shows how they are not always entirely fabricated, and instead various levels of falseness are observed, ranging from slight alterations to complete fabrications
Oh and yes we published a paper on Sociology with @C_Moraes_BBS dr. solon magrizos and Nieves Garcia de Frutos journals.sagepub.com/doi/10.1177/00…
Our article with Ezgi Sakman is one of the most popular articles from the last 3 years published in European Management Journal. Read here about the relationship between company responses and consumers' repurchase intentions. Open access: sciencedirect.com/science/articl…