David Millay (@davidmillay) 's Twitter Profile
David Millay

@davidmillay

I tweet about innovation in customer experience ✖️ employee experience ✖️ sports biz. Podcast: bit.ly/3yyYut3 Work: @engagemint_ Former: @DisneyInstitute

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linkhttp://engagemintpartners.com/newsletter calendar_today14-05-2012 00:43:42

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NBA does such a good job of incorporating larger cultural elements into the brand, and not just focusing on the sport. Huge for deepening fandom.