Mike Fernandez (@cogit8) 's Twitter Profile
Mike Fernandez

@cogit8

Helping organizations navigate change, build reputations, engage customers and make a better world. Currently SVP & CCO at Enbridge.

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calendar_today08-08-2013 13:23:14

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ON THE CRUX – ESG's future w/ Prudential CCO Alan Sexton: How to respond to ESG backlash? What's the future of ESG? How should companies think about their voice on social issues? This and more from a corporate PR advisor of more than 20 years. apple.co/3MFhDSx

Enbridge (@enbridge) 's Twitter Profile Photo

Research work is officially beginning to determine the carbon sequestration potential of the RGV Reef off the coast of Texas! ow.ly/qcB050LfXxL

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ON THE CRUX – MICROSOFT'S FRANK SHAW: Frank X. Shaw demystifies tech and discusses what it's like to lead communications at a large company like Microsoft. Additional insights on flex work and the Activision Blizzard merger. apple.co/3SPsQkU

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ON THE CRUX - AXIOS PUBLISHER NICK JOHNSTON - Axios launched in 2017 vowed news to makes us "smarter, faster on what matters". @garysheffer and I explore that Smart Brevity approach, Axios's evolution, the news business today and more with Nicholas Johnston apple.co/3fDTXCk

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ON THE CRUX – ESG MEASUREMENT & IMPACT - In case you missed it, experts Saïd Business School - Marya Besharov and Nick Andreou @ Impact Edge Consulting – discuss ESG impact, corporate transparency, U.S. Securities and Exchange Commission new ESG reporting efforts, “double materiality” and more. apple.co/3hhC6lj

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ON The Crux of the Story – MANAGING A CRISIS IN REAL-TIME – Southwest Airlines @SWAfollower Linda Rutherford takes us behind the scenes of a major crisis and what her company is doing to restore, recover and win customer’s hearts. #airlines #crisis #reputation tinyurl.com/mr74edej

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ON THE CRUX – CHAT GPT – Smart, fun talk w/ “PROMPT: A Practical Guide To AI-Powered Brand Growth with ChatGPT” authors Richard Bowman Rich Bowman & David Boyle David Boyle. No this was not generated by ChatGPT – but part of their book was! tinyurl.com/2p9y2ukm

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ON THE CRUX – GLOBAL & HUMANITARIAN NEWS – Josephine Schmidt worked for years The New York Times. Today The New Humanitarian her team covers news from a different angle. She says current journalism is “broken”. Her organization’s mission: “Impact is our currency.” tinyurl.com/3v8r4xm5

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ON THE CRUX – THE ETHICS OF CHAT GPT What’s the impact of Chat GPT on intellectual property? Plagiarism? Jobs? @garysheffer and I speak with ethicist and technologist Professor Wesley Wildman Boston University. Some of his answers may surprise you. bit.ly/3ZEUo0n

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ON THE CRUX - Pfizer Inc. exec Sally Susman discusses her new book due out March 28 – “Breaking Through”. We talk with her on episode 99 The Crux of the Story about political polarization, cancel culture, managing crises and Pfizer’s “Science Will Win” campaign. tinyurl.com/2p84cpn9

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ON THE CRUX – THE 100th EPISODE! We celebrate w/ Eleanor Hawkins of Axios, Eliot Mizrachi of Page Society, and Russell Sherman of Prosek Partners We discuss podcast trends, reporter-PR relationships, the recent bank crisis, and tips for the next 100 episodes. tinyurl.com/yxxps7h3

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ON THE CRUX – BUILDING PUBLIC TRUST, TRUTH-TELLING IN CONTROVERSIES, ADDRESSING SOCIAL ISSUES: Among the many topics @garysheffer and I discuss with Navalent's Ron Carucci (author and coach to top execs at leading organizations). tinyurl.com/4z2z666x

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ON THE CRUX – WHAT’S THE RIGHT BUSINESS RESPONSE TO ORGANIZED LABOR? Roy Bahat (Bloomberg Beta & UC Berkeley) & Thomas A. Kochan (MIT Sloan School of Management) explore new ideas on labor relations, how companies should communicate and recent Congressional hearings on labor. on.soundcloud.com/FzF26

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ENBRIDGE AQUISITION OF 3 UTILITIES WILL CREATE LARGEST NATURAL GAS UTILITY FRANCHISE IN NORTH AMERICA - Enbridge deal with Dominion Energy aligns w/ business risk model, long term growth targets and net zero commitments. enbridge.com/media-center/n…

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ON THE CRUX – NEW YORK TIMES’ SHOP TALK – We talk w/ editor Veronica Majerol & writer Jordyn Holman of The New York Times about emerging business jargon from “fractional CEO” to “dogfooding”, “shrink”, and “go green, then go dark”. Tune in as we “spill the tea”. tinyurl.com/5wrke7bt

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ON THE CRUX - In case you missed it... to kick off our new season, @garysheffer and I had a great conversation w/ oceanographer, chemist, a American Chemical Society award winner and author of SCIENCE COMMUNICATION IN A CRISIS, Christopher Reddy tinyurl.com/2pp56ndx

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ON THE CRUX – BUSINESS COMMUNICATIONS & JOURNALISM – Judd Legum of Popular Information writes at intersection of journalism, politics and business, speaks w/ us about business controversies, accountability and the changing landscape of business journalism. tinyurl.com/36wme2uf

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ON THE CRUX - AUTHOR OF "GET OFF MY NECK": Four years after the murder of George Floyd, we talk with former Baltimore prosecutor, Debbie Hines about her new book and the U.S. criminal justice system. An important and insightful conversation. tinyurl.com/3dytzxk8

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ON THE CRUX - COMMUNICATIONS STRATEGY IN THE AGE OF A.I. - We speak w/ Microsoft's Steve Clayton on how A.I. can transform the communications business from productivity to creativity and being more strategic. Also tips for perfect prompts using Copilot. tinyurl.com/bdhzvhku