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Brand awareness goes beyond brand recall or recognition. At FROM, we created a four-tier model to help businesses understand the full scope of brand awareness and address the gaps in their branding strategy. linkedin.com/pulse/does-you…

2. Follow the greatest practitioners in the field and absorb their work. The people doing the thing are the best doers and thinkers. The people who build businesses are both better founders and better business thinkers.

The more you bullshit, the more likely you are to fall for other people's bullshit. Data: those who exaggerate their expertise to impress others are more vulnerable to misinformation. When people speak without concern for the truth, they can't be trusted to recognize the truth.

"To accomplish great things, we must not only act, but also dream; not only plan, but also believe." - Anatole France

I was on Squawk Box this morning to discuss the danger the #BanTheADL campaign poses to Jewish people and why leaders must not be amplifying or intensifying anti-Jewish hate. Watch here:

indefinite optimism is underrated

While women account for 47% of the workforce, we are just 28% of all execs in the S&P 100, so today I’m celebrating more women in the C-Suite! Well done Netflix #thefutureisfemale #womeninleadership

Israel has the right to defend itself. We must make sure they have what they need to protect their people today and always.   At the same time, Prime Minister Netanyahu and I have discussed how Israel must operate by the laws of war. That means protecting civilians in combat as

Don’t mistake completion for progress. Crossing tasks off a to-do list creates an illusion of momentum. We often favor trivial tasks we can finish now over worthwhile tasks that take longer. The projects that matter most should take priority over those that are closest to done.

We welcome & thank the over 30 Special Envoys & Coordinators Combating Antisemitism from around the world for this statement highlighting the global rise in antisemitism related to the conflict in Israel. We appreciate the efforts to ensure Jewish communities receive the

Oct 7 was the deadliest day for Jews since the Holocaust. Now is the time for Americans to act: Join us next week in Washington, DC, as we #MarchForIsrael, push back against antisemitism and work to bring the hostages home. Tues, Nov 14th at 1pm. Be there! marchforisrael.org

I joined Costco today to buy one item. Just. One. Item. I didn’t even make it past the first display on the other side of the welcome door. Toothpaste. The kind I like. $25 for five packs. I left with $500 worth of items. They sell gas. The line was so long it looked like what

❤️ this post to find out your #MischiefScope based on your sour/sweet habits on X! what flavor troublemaker are you?

JillRewards you're #MischiefMogul! with all those 8762 followers, you're never alone when you get up to no good. when it comes to mischief, you lead the pack! #MischiefScope

Michelle Obama was named one of USA TODAY’s “Women of the Year,” a recognition of women who have made a significant impact in their communities and across the country. When told about the honor, Michelle Obama was asked if she had a guiding mantra. Her answer wasn’t surprising

When the “exit” comes The money rarely buys happiness When the IPO comes, it’s great, but It’s back to work the next day The happiness you are looking for, Find it on the journey, too

How will we know we have hit the top of the AI hype cycle?

"Move toward the next thing, not away from the last thing. Same direction. Completely different energy." -James Clear

Don't be afraid to try what you're not qualified to do. If I only did what I was qualified to do, I'd be pushing a broom somewhere. -Sacca