This #FriendshipDay, we’re calling out the BFFs who ghosted us the moment they found a BAE. We’ve teamed up with Bingo! to launch #FF – Forgotten Friend The campaign brings sidelined besties back into the spotlight with humour, pain, and just the right amount of pettiness.

It's Onam time when you're supposed to feast to your heart's content and we've been busy cooking up something heartwarming with Bahar Emirates. Stay tuned for something that celebrates eating with pure joy! #aShotOfTonic #BTS #campaign #onam2025 #TonicME

Stories are read, heard, and told but have you ever been served one? Our project Mapped and Served for Everest Base Camp, Mussoorie, won a ‘Baby Elephant’ at Kyoorius Design Awards ’25. Through themed tableware,we turned dining into a journey through Everest’s surveying legacy.

Celebrating the triumph of good, with #aShotOfTonic

There’s a new festive plus-one this season 🎉 No surprises, it’s AI 🤖 From outfits to décor, Indians are turning to AI for every celebration. Explore how in GIPSI’s Festive Report 2025: GRWAi (Get Ready With AI) Download now 👉 tonicworldwide.com/wp-content/upl… #AShotofTonic

From Oman to UAE – The most ‘scent-sensational’ debut for Bahar Fabric Conditioner. A fully AI-powered, CGI-crafted debut. Fresh, Fragrant and utterly lovable. 🌸 #AI #Launch #Bahar #MiddleEastPeace

Diwali is the time for homecoming, for celebrations with family and loved ones. Our campaign #DeshKaDriver 🚚 carries a heartwarming message: the spirit of Diwali isn't defined by where you are, but by the warmth, connection, and light you share, no matter the distance. #NewWork

#HappyHalloween with #aShotOfTonic

This Halloween Videshi Bhoot ❌ Desi Bhoot ✅ Join our latest campaign ‘Desi Bhoot Bachao’ to demand desi scares. 👻 Because, our desi bhoots have been haunting us well before Halloween became cool. It's time they reclaimed their rightful place. New work for Bingo! Mad Angles

📣 Ear To The Digital (ETTD) newsletter for November'25 is out. Watch till the end to catch all the recent key updates.

Can safety be fun too? Our recent work for Fiesta Condoms (DKT India) wanted to kill the narrative that safety is a buzz killer We flipped the script on how safety in intimacy is portrayed Because in intimacy, much like high-octane sports, safety is what turns the rush into fun

Narrating the story of natural ingredients for Nihar Naturals oil 🌿 #NewWork #aShotOfTonic #NiharNaturals

Narrating the story of natural ingredients for Nihar Naturals oil 🌿 #AShotOfTonic #NewWork

2025 pushed us. And we pushed back harder. 💪 Here's our year in about 90 seconds. The wins, the work, and the madness that made it all happen. 2026? We're just getting started. 🤘 #aShotOfTonic #2025 #Wrapped

Scary days at work: Mondays Scary days at home: Laundry day Our work for Bahar tackles the latter. 👇

Late nights are out. REM sleep is in. Our latest GIPSI inSIGHT 2026 report highlights that ‘Snooze is the new booze,’ with millions engaging with content around early mornings, detoxing, and running clubs. Discover more in the full report 👉 lnkd.in/deMGaq4T

Translate a functional hair care message into an aspirational experience.” That line sounds like a prompt, but it became the starting point for our new digital-first campaign for Nihar Naturals Hair Oils, where we turned Hair Fitness into a music-led cultural movement.

Being a little 'mad' and 'Tedha Medha' clearly has its rewards. At the e4m IMA 2026, Tonic Worldwide got home 🥇 Gold for 'CID's Biggest Mystery Case' Bingo! Mad Angles | New Product Launch 🥈 Silver for 'Sabka Jawab Tedhe Medhe' Bingo! Tedhe Medhe | Best Use of Content Marketing

There's a reality every marketer faces. Too much data, not enough answers. Therefore we have introduced groth, our new AI-powered marketing intelligence platform. If you're curious what groth could do for your brand, we'd love to give you an exclusive walkthrough. Comment down.

"Just a little bit, please." We’ve all heard it during Holi. That hesitation is about the hair damage that follows. In our campaign film for Parachute Advansed, we tackled this hesitation head-on, where we're urging everyone to not play a Na wali Holi. Make it a Nariyal wali Holi