Tom Lambert (@tomrlambert) 's Twitter Profile
Tom Lambert

@tomrlambert

Co-Founder at bark.london | Scaling eCommerce businesses

ID: 63716489

linkhttp://bark.london calendar_today07-08-2009 13:16:42

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Tom Lambert (@tomrlambert) 's Twitter Profile Photo
Tom Lambert
@tomrlambert

4 years ago

I'm interested to see how retargeting strategies change on Facebook post iOS14.5. If exclusions aren't super tight, would it make sense to consolidate into a single broad/LAL ad set that excludes purchasers? Or do we just continue as we are knowing it's not perfect...