Sometimes it's helpful when CEOs engage with stakeholders, leading to firms being more admired. The clip highlights the flexibility of the most admired companies in tandem with an article I wrote in HBR, "When CEOs Engage Directly with Customers." hbr.org/2022/11/when-c…

The American Customer Satisfaction Index (The ACSI) is the only national cross-industry measure of customer satisfaction in USA. We summarize ACSI data analytics since its founding in 1994 in The Reign of the Customer. link.springer.com/book/10.1007/9…

Social media such as X, Facebook, Instagram & Snapchat have implemented pay-for-subscription services. The buzz from users is passionate and increasing. We asked a large sample of users for their opinions of these subscriptions. Check out our HBR article: hbr.org/2023/04/resear…

The unemployment rate is rather low by historical standards, customer satisfaction is trending upward (The ACSI), and the inflation is trending downward. This trifecta presents a unique scenario for the competitive marketplace. Check out my short clip on this trifecta, and the

Firms and customers often prioritize sustainability when positive incentives from doing so are clear. But this simplified view neglects market-driven limits on firms and customer trade-offs. The business solution lies in balancing doing good, warm glow, and price fairness.

"Today is a momentous occasion for the Spartan tennis programs," men's tennis coach Harry Jadun said. "She has been a leader for our program and the impact she has had on our student-athletes extends far beyond the tennis court ... Our goal is to compete for championships, and

The philharmonic orchestra at Okemos High School, Michigan (along with the freshman orchestra and the regular orchestra) had its annual "collage" concert on March 15, 2024. This is a piece by the philharmonic which Izzie participates in. Enjoy! @izziehult Laurie Hult G. Tomas M. Hult, PhD

Before Monday's WNBA draft (April 15, 2024), cool Saturday Night Live Weekend Update (Saturday Night Live - SNL) with Caitlin Clark (Caitlin Clark) and hosts Michael Che & Colin Jost youtu.be/Cuf29fvlfb0?si…

The #ACSI found that #CustomerSatisfaction hit a record high of 78 in Q1, bouncing back from a 20-year low. While #CSAT soars, growth in consumer spending and #GDP remains slow, pointing to a cautiously optimistic economic future. More details: theacsi.org/news-and-resou…

IMPACT: The 16 tenure track professors MSU Broad College of Business's Marketing Department have collectively received 243,446 scholarly citations to their work (Google Scholar) and published 170 articles in FT50, 100 articles in UTD, and 138 articles in top marketing journals (JM, JMR, JCR,

International policymaking has a critical role in influencing cross-border investments, operations of multinational enterprises (MNEs), and allocation of both government and private-sector resources for sustainable development. cmr.berkeley.edu/2024/09/how-ca… CMR

Customer Satisfaction and Seeking Alpha: Leveraging CSAT for Market Outperformance linkedin.com/pulse/customer… #Stocks #StockMarket #stockinvesting

Customer goodwill is an important strategic asset for companies that represents the positive reputation and customer loyalty that companies build over time. cmr.berkeley.edu/2024/10/cultiv…

Sweden’s entrepreneurial success stems from its strong ecosystem, which includes supportive policies, social safety nets, a focus on education, access to funding, and sustainability. Discover Sweden’s formula for success. linkedin.com/pulse/what-mak…

Customer asset management maximises the link between satisfied customers and brand loyalty. It helps build a reservoir of customer goodwill, insulating firms against external challenges and market shocks, and helping them achieve superior performance. #CustomerEngagement

Our CMR Insights Article: The international business ecosystem is a web of global connections where companies thrive by balancing cooperation and competition. #GlobalBusiness #Ecosystem Maria Alejandra Gonzalez-Perez Universidad EAFIT @UU_University MSU MSU Broad College of Business