Having key performance indicators is vital for any website, but knowing where to start is tough. I recommend beginning with your company goals and working from there. Excerpt from my Masterclass: boag.me/2ug3CHr #cro

Still battling "click here" link text. Job security I guess? #dontuseclickhere #UX #wordsMatter

For the Americans that is $3,500 to almost $12,000. Content is definitely not free. You should make sure the content you create is effective.

Check out the #treeequity of #DC treeequityscore.org/map/#11.41/38.… American Forests #treeequity

Why #Contentfirstdesign? Prioritizing content that delivers your business goals and user needs means you don’t waste time and money on unnecessary content felcityhunterx books.gathercontent.com/selling-content

So excited that our client @APTAtweets ranked #4 in an #SEO analysis of 50 top associations! #contentstrategy #contentisKing 720strategies.com/blog/seo-rank-…

"The dismissive, often unspoken critique of the C-section understands it as birth without labor, birth without pain, birth without sacrifice." Leslie Jamison nytimes.com/2021/07/21/mag… #longreads

Do you analyze your clients' content by looking at the distribution of pageviews? I see similar numbers all the time, half or more of pages never getting a single pageview, and a small number of pages driving 80% or more of pageviews. #SEO #contentstrategy

Any #writers or #contentstrategy folks know of a good example of content written for print vs the same content written for digital?

"Software will not solve people problems. Avoid shiny object syndrome." review.content-science.com/how-to-improve… Carrie Hughes #contentstrategy

2021 has been the year of the Curse of Knowledge. Understanding it, trying to overcome it myself, and help my clients improve their content by being aware of it.

I was quite moved by this poetry filmed from The On Being Project: How to Be Alone by Pádraig Ó Tuama-created by Leo G. Franchi. youtu.be/HgZT6UJocRs As winter begins, how we learn to be alone could save our lives.

Most important change to improve #conversion - prominently showing unique value proposition on key entry pages — Rich Page | CRO Expert | 15 Years Experience link.medium.com/Ycmla2SsDlb

"Don’t raise your voice. Improve your argument." Dr. Leigh George QUITS #brandstory

On point comment from a stakeholder for a redesign "Less text. More information." #contentstrategy

Stop what you’re doing and structure your content! Carrie Hane (Carrie Hughes) shares why on the felcityhunterx blog. gathercontent.com/blog/content-1…

Is there anything more annoying than clicking on a link from an email and going to a website that immediately asks for your email? I literally just came from your email! Use some exclusions and UTM tracking! Pay attention to your #userjourney

Are you prepared for Google's helpful content update that is starting to roll out today? We've been preparing for this by helping clients use data to create effective content. Learn about our process of creating helpful and effective content: teamallegiance.com/resources/data… #SEO

Pete Marta Moz TJ Peeler and I wrote up a case study where we use our process in @plland's forthcoming second edition of Content Audits and Inventories: A Handbook. amazon.com/gp/product/B07…

“Every design decision has to be made for a reason, and backed up by something that informs it.” — Jon Robinson uxdesign.cc/why-design-tre…