The Ad Lab Live! - with John Moran & Ralph Burns x.com/i/broadcasts/1…

AI’s not guessing anymore — it’s sequencing. Meta's Andromeda doesn’t just test ads; it maps what users need to see first, second, third, and fourth — layering pain points, hooks, and offers to find creative-market fit. How well do you understand your customer’s creative

Ever paused a top-performing campaign because the CPA looked bad? Big mistake. Meta’s last-click data hides the full story. Without true first-click attribution, you’re flying blind. How confident are you that your attribution model isn’t lying to you? #DataDrivenMarketing

Meta's Andromeda update is rewriting what’s possible for growth. Most brands hit a wall when trying to scale their audience — this shattered that ceiling. If you’re still relying on ‘traditional methods,’ you’re already behind. What’s stopping you from expanding your TAM right

The Ad Lab Live! - with John Moran & Ralph Burns x.com/i/broadcasts/1…

Remember when iOS 14 flipped everything? Meta lost visibility on up to 90% of user data. What you see in Ads Manager today might not even be real — it’s modeled. 🤔 Are your decisions based on truth or guesswork? #MarketingStrategy #AdAttribution

Every few years, something changes the game for marketers—Power Editor, the Pixel… and now Andromeda. This isn’t just another tactic—it’s the evolution in how we run ads. If you haven’t looked into Andromeda yet, you’re already behind. Do you think we’ve hit the peak of Meta

Running Andromeda campaigns with 1,000 SKUs for BFCM? Don’t. You’ll choke your ad spend and reset learning across every product. Let your creative do the targeting—keep it unified. Are you optimizing for scale or spreading your spend too thin? #MediaBuying #MarketingStrategy

The Ad Lab Live! - with John Moran & Ralph Burns x.com/i/broadcasts/1…

Great creative teams still fail when they lack structure. ‘Andromeda’ isn’t just another strategy — it’s the playbook for turning chaos into scalable creative magic. You can have talent, but without the right system, you’re guessing. Is your team actually running

The old playbook is gone. You can’t control every click or conversion anymore — Andromeda changed that. 'Feed the stallions, starve the ponies' doesn’t work when the algorithm decides what matters. The only thing left? Understanding. Are you adapting or holding onto control

Think your brand campaigns are crushing it? Think again. Without full-funnel data, you’re scaling the wrong winners. I almost killed my best performer—the middle of the funnel—just because last-click data lied to me. Stop chasing fake efficiency. Start following the full

People don’t want immunity pills for their dog — they want a happy, healthy dog. The lesson? Sell the after state, not the product. Stories connect pain to transformation better than features ever will. Are your ads selling the pill or the feeling? #StoryDrivenMarketing

Meta’s algorithm shift changed everything. Remember when ‘video viewers → converters’ never worked? Meta knew those audiences were worlds apart. Open targeting isn’t a free-for-all — it’s a test of signal quality. How are you adapting your targeting strategy post-Andromeda?

Meta’s Andromeda update changed the game. It’s not just another algorithm tweak — it’s a full-scale expansion engine. Businesses are growing beyond what was possible with traditional media. The question is: are you using it to expand your TAM or just running the same playbook?

The Ad Lab Live! - with John Moran & Ralph Burns x.com/i/broadcasts/1…

Double your Meta budget, and watch the ripple effect hit every channel. Email up 35%. Instagram +130%. Google +11%. All from one change. That’s the hidden compounding effect of paid media most leaders overlook. Are you measuring cross-channel lift — or just last-clicks? #Market

Everyone remembers Amazon selling books. Few remember why. Bezos didn’t pick books because he loved them—he picked them because book buyers purchase 10–15 a year. 📚 That’s the real marketing lesson: start where LTV is strong. Are you choosing markets based on passion… or pre

Meta vs. Google: The Battle of Intent. Meta is like buying the whole haystack, hoping for needles. Google? You’re paying only for needles. If you’re selling something broad — like a 21-day juice cleanse — Meta wins. But if your audience is niche — like people who lost a dog — t

Stop mixing students and retirees in the same Andromeda campaign. 🤦‍♂️ Different demographics = different first-party events = different campaigns. Want consistency? → One campaign for ‘new retired person.’ → One campaign for ‘new student.’ → Only ads relevant to each group. C