your lungs called.. they’re tired of the smoke.

Are you ready to make this a month you'll proudly remember forever? Are you ready to give up toxins for flavours 👀 Join us as we transform this April into VApril! #VApril #April #MakeASwitch

#MakeItMakeSense

Summing up our mood for the long weekend! Vape, chill and chill a little more 😉 #Easter #EasterSunday #LongWeekend

Almost half of UK smokers wrongly believe vaping is as harmful, or worse, than smoking. This myth is stopping people from making the switch. The longer it goes unchecked, the more lives are at risk. Curious, when did you realise how much misinformation there is around vaping?

Let the good times begin 😉 #Metgala #Metgala2025 #Metgalameme

They said “just quit.” We said, “show us a way that works.” This is it. #MakeASwitch

2011- 2024: ADULT nicotine vaping increased from 1-18.5m, while adult smoking dropped from 44-25.7m ...and lung cancer incidence continued to drop. As did COPD. seer.cancer.gov/statfacts/html… ...And childhood asthma, which was rising, is now dropping. cdc.gov/asthma/asthmad…

You know what no one says? ‘Wish I smoked one more cig.’ Ever.

It’s time to rethink outdated claims!

Monday check: Quit smoking or keep paying? Your call.

Tell us you quit smoking WITHOUT telling us you quit! 🙄

🇬🇧 The UK leads in tobacco harm reduction: 🟢 4.5 million Brits vape, mostly ex-smokers 🟣 The NHS supports switching to quit smoking 🔴 Yet fears over youth use threaten adult access Let’s not sabotage what works.

Harm reduction means making safer options easier and more accessible than smoking. Policies should never unintentionally push people back. Harm reduction means choice, need to protect it.