This Thursday 01/09 in Amsterdam there will be a super nice free of charge presential event on GA4 + Tech SEO giveb by Berrie Van Es and Marcel Bootsman lnkd.in/ghYHj9dv

I've been noticing many interesting underated things around Google's #PerformanceMax , hence I've decided to start a short series of posts I highlight some. Here's one on 𝐓𝐚𝐫𝐠𝐞𝐭 𝐈𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧 𝐒𝐡𝐚𝐫𝐞 1 - In Pmax, there is no access to Se…lnkd.in/ei-GQttM

Underated Google Ads #pmax feature #2: 𝐃𝐲𝐧𝐚𝐦𝐢𝐜 𝐏𝐫𝐨𝐬𝐩𝐞𝐜𝐭𝐢𝐧𝐠 One thing that is common to forget about a bundled campaign like Performance Max is the ingredients that make the bundle come together. All PPC specialists know that pmax is a…lnkd.in/exv8382W

Underated Google Ads #pmax feature #3: 𝐀𝐎𝐕 & 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐩𝐞𝐫 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞/𝐂𝐡𝐚𝐧𝐧𝐞𝐥 𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 Pmax can be a black box for key optimisation insights but in my view, there might be a reason why Google…lnkd.in/eGX63ksJ

So if it wasn't already evident that Google is wanting to bridge SEO and SEA closer together, they have now unveiled 2 new breakthrough e-commerce SEO/SEA features. 1. Google Search Console now has Google Merchant Center reports directly integrated into…lnkd.in/ew2z9mZE

#𝐩𝐦𝐚𝐱 𝐮𝐧𝐝𝐞𝐫𝐚𝐭𝐞𝐝 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 #𝟒: Subscribing to all Google Merchant Centre possible updates It still baffles me to manage accounts where important updates like ad dissaprovals or potential account suspensions aren't necessarily ticked f…lnkd.in/ezG54zVe

Super cool piece on why many companies are "debranding" their logos #design #logodesign #debranding lnkd.in/eABb5JPH

So it's happening, using a VPN and can confirm Google's Search On features are present in the search results in the United States. Below the search it's now possible to see the slider options with many of the related attributes to the inputed query. Time…lnkd.in/etP6Jbn9

So it's happening, using a VPN and can confirm Google's Search On features are present in the search results in the United States. Below the search it's now possible to see the slider options with many of the related attributes to the inputed query. Gr…lnkd.in/eUfiUEGg

Gotta love when we are Google Ads' usability testing for their new features xD lnkd.in/e478_6H4

🗡Death to Google Ads similar audiences 🔪 Halloween is over but not for Google as it's time to kill another well performing feature which is lookalikes/similar audiences. As of September 2023 whoever wants decent Top of Funnel performance needs plenty…lnkd.in/gcMVfavP

Things are about to get wild in Search marketing space 🤯. Adapt or die I'd say. Time: - improve your google ads feed (sea) - improve your schema markup (seo) - improve link building (seo) - improve reviews (marketing in general) lnkd.in/eZtzg7T8

If you're working with Google Ads, heads up for August 1 where all your similar audience campaigns will automatically move to Optimized Targeting/Audience Expansion by default. You can revert this back (off course, no Google Rep will apparently tell you t…lnkd.in/eybUsbHd

Performance Search Marketing is about to become a strategist's game. Exciting times ahead. SEAs will become jack of all traits lnkd.in/e3VWTmqC

#LooakalikeAudiences How about that! Google killing similar audiences but right away bringing something called 'seed lists' with newly improved 'fine tuning' features (officially called 'segment reach'). ahhaha 🤣 Seems like someone messed up and went ba…lnkd.in/eWY8Fj8j

Talking about #LooakalikeAudiences ... How about that! Google about to kill similar audiences but right away bringing something called 'seed lists' with newly improved 'fine tuning' features (officially called 'segment reach'). ahhaha 🤣 Seems like some…lnkd.in/eNdu5f3s

Talking about #LooakalikeAudiences ... How about that! Google about to kill similar audiences but right away bringing something called 'seed lists' with newly improved 'fine tuning' features (officially called 'segment reach'). ahhaha 🤣 Seems like some…lnkd.in/eH8JkrNa

Just finished wactching 𝐘𝐨𝐮𝐭𝐮𝐛𝐞'𝐬 𝐈𝐧𝐬𝐢𝐝𝐞𝐫𝐬: 𝐅𝐮𝐥𝐥 𝐟𝐮𝐧𝐧𝐞𝐥 webinar session and noticed a great takeaway you can try right away! To make sure you get the full value of all Youtube conversions, create a costum column that includes vi…lnkd.in/eXMfstUJ

Really happy with this new feature from #googleads It helps me organize a whole new search campaign with an unlimited amount of keywords with the snap of a finger. I used to have to single handely theme groups of keywords into their own ad groups which…lnkd.in/e7hNpkse

As a Creative Director at Inceptly, the YT agency responsible for over $950M in direct response revenue, I've created our 2023 guide to creating high-performing direct response YouTube ads. RT & Follow, and I'll DM you the PDF 🚀🚀