On trends: localization of global products = glocalization a major future trend. Shane Wall HP #innovation

The more you think about open #innovation, the more you realize there is no other kind. Henry Chesbrough

#Innovation means increasing your IP metabolism - the speed you find, consume, use & discard IP. Henry Chesbrough

Reminder: Open #innovation goes both ways: many ways for ideas to enter AND many ways to monetize those ideas.

On healthcare #innovation events: Mayo Clinic Transform a good one to keep on radar screen. transformconference.mayo.edu

The definition of #market_research insanity is expecting great new insights from the same old tools.

On inventions that are not #innovations. Witness the burger on a donut.

On Boston start-ups: looking forward to The Ad Club healthcare event on June 13. theadclub.org/vitalsigns/

Great work by 4sight xforming 5Gum for Wrigley. Total repositioning w/little change to manufacturing. #innovation

On tech breakthroughs: great session by MIT Technology Review on 10 breakthrough technologies of 2016. #innovation

Brilliant #innovation - self-propelled automated lifeguard. #TechConnectWorld

On lifestyle #innovation: Reebok asks are you wellthy (wealthy + health) The Ad Club

Killer quote from Reebok "Honor the body you've been given" The Ad Club

#MRWM "Mobile is the shiny new toy of the research industry." - Joe Sauer, SVP Sentient

#MRMW - Great concept - Satisficing.- the reality that when people make choices they satisfy and sacrifice.

From @OTSInsights "Humans are terrible witnesses to their own behavior." #marketresearch #innovation. #MRMW

Great quote - "Before you can walk in your customers shoes, you must first take off your own."

Digital cookies for the physical world from NewAer ProxPlatform to personalize your real-world experiences #mrmw. Very cool.

New #marketresearch based biz model 4 publishers instead of ads frm hellotoken; answr 1 questn to access content.

As seen in Boston's Logan Airport - #marketresearch as an explicit branding strategy. #innovation.