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Branding for Epic Gardening: We crafted unique, hand-drawn illustrations to capture the brand's vibrant personality. Placed on an isometric grid, unlocking endless creativity and exploration. By senior designer, Sam Clarke

A simple CTA color change at Simple Modern led to an increase in add-to-cart & revenue per user 🚀 Teal stood out for returning customers, reminding us that a pop of color can be a powerful nudge for conversions.

This site is an excellent blueprint for modern, social-driven web, especially for a traditionally retail-driven category like cosmetics👇 - short form video integration throughout - by product shoppable video integration - founder and storytelling content embedded throughout -

Best site redesign performance ever for Makeup by Mario by Vaan Group

This week on VAAN's newsletter - Transforming a celebrity into a website - The social shopping revolution - Building your site for the 1% of visitors - Top optimizations from Simple Modern & LandsEnd & more Releasing shortly, sign up below👇

Newly redesigned Mario Dedivanovic w/ a 22% increase in revenue per user 🚀 A/B testing with Convert.com directly compared the VAAN redesign with the previous site. By placing Mario at the heart of the experience, we’ve created a deeper connection between the brand & its customers

Sometimes, there’s no substitute for in-person connection We recently made the trip to Mississippi for an in-person kickoff with the DK Tire team. It was great getting to know everyone and see their impressive facility firsthand.

"Art is never benign; there's always a reason," emphasizes Hannah, our Director of Design. Hannah highlights the importance of digging deeper when approaching a redesign to uncover the "why" behind your goals. Redesigning your website is essential for brands looking to stay

When a brand is synonymous with its founder, the About page becomes the cornerstone of brand identity and customer connection. Mario Dedivanovic offers a raw, authentic look at Mario’s life, from humble beginnings to global stardom. By the end, you not only understand the brand

Often overlooked, size guides can be the difference between a completed purchase and an abandoned cart. Why they matter: - cater to diverse body types - lead to fewer returns - expand global reach - improve accessibility We've done the research for you, check out our guide👇

Gamification in ecommerce is becoming increasingly popular, with interactive quizzes, custom loyalty programs, and other engaging strategies designed to keep customers on-site longer. The longer they stay, the more likely they are to convert. Our friends at speedtracer - mint a Season Pass for Devcon Derby

80% of our QA tickets were spacing and sizing issues. To streamline operations, we implemented Figma's Variables. Here’s why we’re all in: • Increased control over design elements for a cohesive look. • Improved alignment and spacing for a cleaner aesthetic. • Accelerated

Launching a website is just the beginning. Embrace the “launch and learn” mentality - Federico Gonzalez Castañon, Director of Engineering Rather than striving for unattainable perfection before going live, treat the website as a living entity—constantly evolving based on user

Putting the finishing touches on the latest report with Vaan Group September release 👀

Just in time for Barney’s Collab Comeback - Introducing the newly redesigned Hourglass Cosmetics From subtle yet impactful nods to their commitment to animal rights, to intuitive features like quick shop and accessibility-friendly video content, every element is designed to

[COMING SOON] - Beauty & Body, Online Our next report covers: - Latest challenges in the beauty industry - Cutting-edge innovations and technology - Proven social media strategies - Detailed case studies and expert insights - Thorough brand evaluations Link below

At Vaan Group we just debuted the new Hourglass Cosmetics website. A few of our favorite features from the release 👇

Barneys is back! Our team is headed to the Hourglass x Barneys pop up this week to support the latest site launch of Hourglass Cosmetics. Check out our landing page for more details, see you there! hourglasscosmetics.com/pages/hourglas…

The luxury online report we put together between Vaan Group clayton chambers had over 3000 people submit and read about our thoughts on the future of luxury. To make it a conversation as we look to the future, the Vaan team asked everyone who downloaded their opinions and

Successful brands embed their mission into every customer touchpoint. Hourglass Cosmetics is a prime example. Their commitment to cruelty-free luxury is integrated into every aspect of their website. From their homepage story to the bunny-etched packaging on collections like