Oria Mackenzie and Amy Tschenett are debuting Underdays in London, with a mission to marry playful branding, accessible price points and designs that serve women's daily needs. bit.ly/3xK6dFL

Two ex-Farfetch employees, Oria Mackenzie and Amelie Salas, are launching a new women’s underwear brand on 15 December called Underdays, in reaction to their dissatisfaction towards the offerings of the underwear industry. #fashionnews #underdays ow.ly/80b350H2egg

"Our mission is to help women rewrite sexiness on their own terms." The new brand UNDERDAYS created by Oria Mackenzie and Amelie Salas proposes undies for the modern wearer which defy the male gaze. l8r.it/xH46

Challenging the legacy lingerie market, Underdays prioritises comfort and functionality in its designs, which are inspired by 1990s ad campaigns : future-lab.co/3eRrJjn #Underwear #Campaign #Advertising

Incredibly insights Under The Hood w Amelie & Oria of UNDERDAYS 💙⚡️ We dive into: 💪 Quitting jobs 💸 Bootstrapping 🩲 Referrals 🤳UGC 🆙 Bundles 🗂 Stack (including Prediko Geneva & ReferralCandy) 🐾Roadmap 🗝 Key to success 1800d2c.com/reads/under-th…