In his latest column for WARC, Ian Murray, co-founder of Burst Your Bubble, insists that understanding ‘real people’s lives’ should not be treated like a special mission. Real life is all around, if marketers care to look. Take a read here: loom.ly/NaBBH8Y #Marketing

Was great working with Rich Kirk and EssenceMediacom UK. As he observes in this piece: 'Advertisers and agencies are increasingly focused on understanding the gap between media reach and impact...while attention is an important part of the media quality story, it is not a panacea'

My latest for Marketing Week

Shocked. What a loss for The Mirror. ⁦@MirrorAlison⁩ will be sorely missed. Alison Phillips ‘to quit as Daily Mirror editor’ amid Reach budget cuts | Reach (formerly Trinity Mirror) | The Guardian theguardian.com/business/2024/…

‘Culture’ is not an aggregate of atomised impressions. It is a system of shared experiences and meanings... It depends on effective communication that helps people understand what is acceptable and valued by other people.' warc.com/newsandopinion…

When is a small number a big number? At everyday people, we've been doing research on the well-being of young people. Here's the first of a few worrying things I'll be sharing about how young people are under pressure in the UK today. #wellbeing #GenZ #research

"Marketing is stuck in a neoliberal world of personalisation and the expression of individual identity." This is from my recent Marketing Week column. A worrying number of young people feel isolated from others. Is marketing's obsession with personalisation good for society?

Why seeking easy answers to incredibly complex questions says more about the industry and its view of class, than it does about genuinely championing social mobility and understanding mainstream audiences. My latest column for Marketing Week. marketingweek.com/rich-poor-stai…

"One intriguing possibility is that the marketing worldview itself is making marketers ill". Our co-founder Ian Murray has written a thought-provoking piece for The Drum about why marketing’s wellbeing agenda does more harm than good. thedrum.com/opinion/2024/0…

My latest column for Marketing Week

In my latest column for Marketing Week, I explain why the marketing industry is complicit in the on-going mental health crisis facing young people. I argue that brands should focus on bringing people together in the real world. #marketing #wellbeing marketingweek.com/andrew-tenzer-…

Karen Stacey @CraftyTweeters @LOrealParisUK Hotpoint UK Sky Andrew Tenzer Andrew Tenzer, Co-founder of everyday people introduces our latest research piece. He explains why #cinema is THE shared medium and how brands can use cinema's cultural power and shared experience to maximise impact. #DCMUpfronts2024 #MaximiseWithCinema #DCMUpfronts

Labour could win by a landslide tomorrow, but our Signal framework puts their signal strength on a par with online casino and betting brands we've tested over the past few months. Doesn't say much for the state of political parties! #Elections2024 #marketing #brands

An in-depth write up about our brand new research for Digital Cinema Media. It was great to launch it at their upfronts this morning. the-media-leader.com/why-brands-sho…

This month on the #DCMPodcast, DCM's @TomLinay and Michael Tull are joined by Andrew Tenzer Andrew Tenzer, Co-Founder of research consultancy everyday people, to discuss DCM's latest piece of research - The Cultural Power of Cinema. 🎬🎙 Listen now: bit.ly/3zPw4Bd

Brands are marketed using individualistic messaging and increasing levels of personalisation. Marketing believes that people's choices are motivated by a need to stand out and signal their unique identity. Feeling 'special' comes from being the same as others, not different.

Giving blue sky a go… give me a follow if you’re on there bsky.app/profile/theten…

New year, new column for Marketing Week ! Ian and I argue that Aldi has found success by avoiding the 'flim flam' of unnecessary entry points. marketingweek.com/reality-check-…

“We know that you don’t get real by ditching demographics. You get real by doing demographics right." Latest column for Marketing Week marketingweek.com/reality-check-…

New column for Marketing Week sharing findings from our newly published study for DCM. The research explores the relationship between media Signals and price, and demonstrates how different media channels influence willingness to pay. marketingweek.com/reality-check-…