Every coach & consultant should have a free community! It massively nurtures your leads & builds relationships. This, ultimately, makes your audience more engaged, which leads to more paying customers. P.S It also centralises all your leads in one group.

Show people the other side of you where you’re not working all the time. Produce content such as: - Vlogs - Day in the life - Motivational short-form content - Photos

Content (give away all the secrets for free) -> Community (fb group/discord/skool etc) -> Conversations (talk to people) = clients handing you money.

Content Types for exponential growth. 33% go broad (for exposure) 33% go personal (get them to know, like, and trust you) 33% go super educational (showcase authority and get them invested in your offer by first impacting them with your free educational content)

If you don’t have an audience and want to generate leads today -> leverage other people’s (in the same niche as you) audience. Their followers are already sold on what you have to offer, start a convo with them and get them on a call.

producing the right content activates authority, influencer, and reciprocity bias. Without these 3 you don't have the ability to move your audience to the next step of the sales process, which means no sales

ask yourself, is my content speaking to the pains, frustrations, aspirations, and dreams of my audience? This is crucial to have authority and influence over your market