@thepacl : This is a huge challenge for brands. All the evidence from @Binetles & Peter Field points to the importance of long-term brand building campaigns. Wonder whether the issue is in part down to a lack of clarity around #brand #positioning thedrum.com/news/25019/10/2… via @thedrum • TwiCopy

Ian

@thepacl

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Marketer focused on helping brands improve the performance of partnership based activities.

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calendar_today28-05-2009 06:37:08

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Ian

@thepacl

6 years ago

This is a huge challenge for brands. All the evidence from Les Binet & Peter Field points to the importance of long-term brand building campaigns. Wonder whether the issue is in part down to a lack of clarity around #brand #positioning thedrum.com/news/2019/10/2… via The Drum

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