How will you fund your company's future? Those that generate their own capital. Control their own destiny.

Stop taking revenue for granted. Start planning your growth strategy. - What money are you leaving on the table? - What revenue streams can you expand? - What revenue streams can you launch? If business is good, that's the time to grow. Don't wait for business to get bad.

Automating business development is a superpower. - Pull a list of companies - Find people to contact - Enrich the people data - Use AI personalization - Automate campaigns Watch new leads trickle in. While you focus on the day-to-day. And overdelivering for paying clients.

Whether you're a one-person business. Or a unicorn startup with endless funding. Automation is massive for efficient growth. - Removing friction - Reducing human error - Eliminating manual tasks Start out with things that don't scale. But, as soon as you can, scale them.

Focus on selling access, outcomes and experiences. That's what clients really want.

I've been where you're at. Your business is successful. But you're looking for new growth opportunities. I thought the answer was outside my business. When it was really inside. Current customers. That's where the easy and fast growth is. Look inside your business.

There are 5 main types of MRR: - New - Churned - Expansion - Contraction - Reactivation If you're not tracking them, you're flying blind. And missing opportunities for growth.

Market research should be about more than validation. It should be about closing deals. There's no stronger validation than consistently increasing MRR.

Stop brainstorming product features. Start asking customers what they need. Odds are, any feature you brainstorm will be very cool. But very useless to customers. Call 5 customers. Ask them what they wish your product did. Better yet. Ask what problems they need to solve.

Audit your revenue streams. Then talk to your customers. Ask them what they're struggling with. Look for opportunities to: - Retain more revenue - Expand current revenue - Create net new revenue - Make revenue predictable Now, map their answers to new or improved offers.

Focusing on revenue growth isn't a distraction. It's easy to get stuck in the "important work". - Support - Delivery - Systems - Operations - Development Yes, these are vital. But there's nothing more important than revenue. Try doing the "important work" without revenue.

Need to refresh your business's priorities? Talk to a customer today.

Growth isn't just about how much revenue you make. It's about how much revenue you keep.

Many think the customer journey is linear. But it shouldn't be. Here's what successful customers look like: - Finds value in your offer and buys - Implements your offer quickly and easily - Achieves success with your offer and repeats The best businesses create a flywheel.

Here's how I optimize a business for revenue. - Plan out every growth opportunity - Document every process possible - Cut every unnecessary cost Then, prioritize growth opportunities. Based on speed to revenue. Fastest revenue first. Long term last. Execute and accelerate.

Many business owners focus on making money. But they don't think about predictability and growth. They're always chasing the next dollar. Without a proven and scalable long term strategy. And it's a vicious cycle of sell, deliver, sell. Instead of sell, deliver, upsell.

If you own a services business. How can you sell ACCESS to your expertise? Instead of hours or start-to-end projects. Do your customers always ask you questions? Regular calls. Is there a time of year when they need you most? Slack channels. Ask them to "subscribe" to you.

I was CEO of a bootstrapped software company. But there were times I looked into getting investment. The extra cash sounded great. We were growing and could have used it. But I'm glad I kept it bootstrapped. I learned how to grow efficiently. Efficient growth is the future.

Stop racing to close more customers. Start finding the right customers. Dial-in your ideal customer. Optimize for closing and keeping them. Get good at customer success. And showing them immediate value. Improve LTV. Increase profit. That's efficient growth.

Most business owners hit a growth ceiling. They sell their time and experience. But there are limits to time and experience. So, there are limits to their earning potential. The key to scaling is recurring revenue. Sell access to an outcome. Instead of access to time.