Don't forget to hit that go viral button today.

things we should leave behind in 2025: -worrying about what other people are doing instead of crushing what YOU'RE doing

Founder vs. Brand Account: Who Should Be the Face of Your Company? socialstudies.beehiiv.com/p/founder-vs-b…

What degree did you abandon to work in social media marketing?

How to ruin a social media account: Make it about you. Be edgy just to get attention. Sell sell sell. Be inconsistent. Disregard content quality. Ignore your community.

Your brand social doesn’t need trends. It needs consistency.

My wife just told me that I'm too easily offended. I literally cannot believe that she would say something like that. I'm furious.

Your attention is finite. Your budget is finite. Your team's capacity is finite. Choose your priorities and set your schedule accordingly.

People trust people, not logos.

When you're selling to businesses, you're selling to people making decisions. They want to know who's behind the company. A founder sharing their expertise, their journey, their insights—that builds trust faster than any branded post about your "revolutionary SaaS platform."

Decision-makers follow decision-makers Your ICP is probably following other founders, CEOs, and industry leaders. If you want to reach them, be where they already are.

At this point it's not digital marketing... it's just marketing.

The social media manager's prayer: Grant me the serenity to accept the algorithms I cannot change, The courage to create content that resonates, And the wisdom to know when to log off and touch grass. Amen. 🙏

Only social media managers know the "I'm just going to relax and scroll for a minute." that turns into 4 hours of researching trends and drafting up posts for the brand account.