Jake Shipley (@thejacobshipley) 's Twitter Profile
Jake Shipley

@thejacobshipley

Head of Social Media @benzinga, prev. @tysonfoods @youversion | My Grandma Judy's 30 Under 30 | Raising girls to love Jesus

ID: 801482557

linkhttps://us06web.zoom.us/j/86729543008?pwd=gaTl6z9b0lNS0ONHv8NFQKqgabfyfv.1 calendar_today04-09-2012 00:07:06

5,5K Tweet

3,3K Followers

2,2K Following

Jake Shipley (@thejacobshipley) 's Twitter Profile Photo

How to ruin a social media account: Make it about you. Be edgy just to get attention. Sell sell sell. Be inconsistent. Disregard content quality. Ignore your community.

Jake Shipley (@thejacobshipley) 's Twitter Profile Photo

My wife just told me that I'm too easily offended. I literally cannot believe that she would say something like that. I'm furious.

Jake Shipley (@thejacobshipley) 's Twitter Profile Photo

Your attention is finite. Your budget is finite. Your team's capacity is finite. Choose your priorities and set your schedule accordingly.

Jake Shipley (@thejacobshipley) 's Twitter Profile Photo

When you're selling to businesses, you're selling to people making decisions. They want to know who's behind the company. A founder sharing their expertise, their journey, their insights—that builds trust faster than any branded post about your "revolutionary SaaS platform."

Jake Shipley (@thejacobshipley) 's Twitter Profile Photo

Decision-makers follow decision-makers Your ICP is probably following other founders, CEOs, and industry leaders. If you want to reach them, be where they already are.

Jake Shipley (@thejacobshipley) 's Twitter Profile Photo

The social media manager's prayer: Grant me the serenity to accept the algorithms I cannot change, The courage to create content that resonates, And the wisdom to know when to log off and touch grass. Amen. 🙏

Jake Shipley (@thejacobshipley) 's Twitter Profile Photo

Only social media managers know the "I'm just going to relax and scroll for a minute." that turns into 4 hours of researching trends and drafting up posts for the brand account.