Chelsea | Influencer Strategist (@thechelseamarrs) 's Twitter Profile
Chelsea | Influencer Strategist

@thechelseamarrs

Senior Strategist at @ObviouslySocial + Content Creator | #InfluencerMarketing | UCLA Alum

ID: 1187810419

linkhttp://www.instagram.com/thechelseamarrs calendar_today16-02-2013 23:45:13

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Chelsea | Influencer Strategist (@thechelseamarrs) 's Twitter Profile Photo

Excited to be quoted in this HuffPost article for the biggest mistakes tourists make while visiting Boston! 👇🏼 huffpost.com/entry/mistakes… #Boston #NewEngland #bostontravel #visitboston

Chelsea | Influencer Strategist (@thechelseamarrs) 's Twitter Profile Photo

Vacation mode: On. 🌴 What's your favorite souvenir to shop for while traveling? I always try to get a piece of clothing, jewelry, or a magnet to remember all my trips by! ✨ Pro Tip: Tulum has an amazing boutique shopping scene. 🤩 My favorite is savas.tulum, where I got t

Vacation mode: On. 🌴 What's your favorite souvenir to shop for while traveling? I always try to get a piece of clothing, jewelry, or a magnet to remember all my trips by! ✨

Pro Tip: Tulum has an amazing boutique shopping scene. 🤩 My favorite is <a href="/kaya/">savas</a>.tulum, where I got t
Jimmy Farley (@jimmyfarley00) 's Twitter Profile Photo

This brand just pulled off one of the best organic TikTok launches I've ever seen... In their first 4 days of posting they gained over 250k followers across 15+ million views Here's how they did it and some strategies you can take home today 🧵👇

This brand just pulled off one of the best organic TikTok launches I've ever seen...

In their first 4 days of posting they gained over 250k followers across 15+ million views

Here's how they did it and some strategies you can take home today 🧵👇
Ashni Mehta (@ashnimehta_) 's Twitter Profile Photo

instagram aggressively deprioritizing reels overnight after making every brand completely pivot their social strategy will be my villain story 🥲

Christina Jovanna Olivarez (@christinasbg) 's Twitter Profile Photo

Instagram thinks that are savvy by releasing 5 links in the bio but if they REALLY wanted to be game changers they would provide clickable links inside of captions

Adam Ryan 🤝 (@adamry_n) 's Twitter Profile Photo

But DtS wasn't just popular: it launched a content empire. F1 & Liberty Media successfully built a flywheel around storytelling. It looks like this: content fuels demand, which shapes business decisions, which open new revenue streams. Which fuel more content.

Roberto Nickson (@rpnickson) 's Twitter Profile Photo

Adam Mosseri (Instagram CEO) just explained exactly how the Instagram algorithm works, and how they rank content in stories, feed, reels & explore. The last slides are most important. It's how I've added 500K followers to my accounts in 4 months. Here's what you need to know:

Guillaume Huin (@huinguillaume) 's Twitter Profile Photo

I have received so many questions about the Grimace Trend and how McDonald's handled it. I shared on LinkedIn but here is an insider view from the social media team of what happened : - if you think we planted the grimace shake trend, thank you. So much. But you think way too

I have received so many questions about the Grimace Trend and how McDonald's handled it. 

I shared on LinkedIn but here is an insider view from the social media team of what happened :
- if you think we planted the grimace shake trend, thank you. So much. But you think way too
Rachel Karten (@milkkarten) 's Twitter Profile Photo

This is one of my favorite sponsored posts I've ever seen. Instead of Away asking influencer Jake Shane to talk about specific qualities of their luggage (what most brands would do), they molded their message to his audience. In this case "nyming" using their monogrammed luggage.

Ad Age (@adage) 's Twitter Profile Photo

"Gen Z is predicted to be the No. 1 luxury client by 2030, which leaves only six years for brands to build a brand strategy that courts this demographic." Gen Z redefining the luxury market: ow.ly/UY2x50Qg8va

"Gen Z is predicted to be the No. 1 luxury client by 2030, which leaves only six years for brands to build a brand strategy that courts this demographic." 

Gen Z redefining the luxury market: ow.ly/UY2x50Qg8va
Victor Shi (@victorshi2020) 's Twitter Profile Photo

I really need everyone to understand how big Call Her Daddy/Alex Cooper is: —Second-most popular podcast in the world; 5+ million downloads a week —Most-listened to podcast among women ages 18-24 —Reaches a lot of people who are NOT political So, yes, this matters & is huge.