Today we're launching our own social enterprise Expert Impact Speakers Impactful speakers for any kind of event and all profits used to support positive social and environmental change. See who you'd like to leave your audience buzzing. expertimpact.com/Speakers/

We're lucky enough to have branding and marketing expert David Taylor as one of our mentors. David helped us with our new #SocEnt Expert Impact Speakers and here's his inside view on stretching a brand to include a new offering. #branding #marketing thebrandgym.com/stretching-to-…

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Thank you David Taylor! Fascinating session 👏👏

What Jon Goldstone loves about his work with The BrandGym Jon Goldstone David Taylor Listen to the full episode here linktr.ee/Thats_Marketing

Does your organisation have a clear purpose? Does everybody in the organisation know what it is? Is it reflected throughout the organisation? If not, why not? David Taylor

Looking for practical examples of how Distinctive Brand Assets can help your brand? Here are some of the best case studies on the topic featuring Mark Ritson BBH David Taylor distinctivebat.com/blog/distincti…

Hermes re-branded as Evri to cover up a poor product. But experience suggests other delivery firms no better! 😳 My John Lewis & Partners frame delivered broken by DHL Express UK. Then DPDgroup say “sorry we missed you” but driver went to the wrong house! thebrandgym.com/evri-name-chan…

The turnaround of Harlequins 🃏 rugby team from mid-table mediocrity to champions shows how clarifying your purpose AND acting on it can positively impact performance: thebrandgym.com/purpose-to-dri…

My blog post on the How Brands Grow book pissed off author Byron Sharp🤬so much he blocked me on Twitter and LI⛔️. Ironically, his irate comment boosted post visibility, prompting two book review requests🤓 CIM (attached) and WARC (leave a comment for a PDF)

Interesting trends piece for the year ahead based on data signals thebrandgym.com/what-are-the-c… David Taylor

For inspiration on getting the biggest bang from your marketing budget, there's still time to save a seat for this Thursday's webinar on Turbo Charged Marketing (Thursday Feb 9th, 4pm UK): lnkd.in/e7JxycRN

Trying to access the Joytopia VR world of ⁦BMW⁩ but get an error 401 message … anyone know how to get in 😳?

Is Elon Musk’s decision to kill off the Twitter brand and re-name it X a) brave & visionary or b) bonkers? To answer this, we evaluate the rebrand versus 5 steps for successful name changes: lnkd.in/eT-4Wb5J

Does anyone else find this poster cryptic? Headline/visual shows a farmer trying to prove her wildebeest are real 🤔? Body copy makes a parallel between the farmer and the idea that Expedia was "made to prove vacations that please everyone exist": WTF?! lnkd.in/exeDz3K5

Great pre-world cup event BlueCoastBrewing Fantastic beer and a great welcome from the team inc CEO Predrag. Look out for the beer if you’re on the Cote D’Azur 🍻!

Finally after four years @aberdeen_plc is bringing an end to the name change nonsense of abrdn it launched back in 2021: thebrandgym.com/abrdn-finally-…