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Creativity is the strongest competitive advantage a brand can have. If ads are creative, their more likely to get people’s attention and compel them to act. We loved this ad from Pizza Hut which showcases how gratifying their pizza makes you feel. youtu.be/RZY3QCAuTvY

Your Friday #Ogilvyism

Bravo Specsavers - this made us laugh innocent drinks @henizUK

Research conducted by GOOD Agency and YouGov reveals that 2 out of 3 marketers believe purposeful brands will prosper more in the current financial climate. We spoke to Dan Dufour to learn why purpose is important for brands. #marketing #purpose #brandmanagement

Good marketing campaigns are grounded in audience insight. Goodness knows what insight led the Government to create this campaign. #Theartsmatter #Cyberfirst #Conservatives

We love the "It's not alright" campaign developed by M+C Saatchi UK for Versus Arthritis which is based on the insight that arthritis is often dismissed or downplayed, “It’s not alright” is a call-to-arms for everyone to take arthritis seriously. #Marketing

Ad of the Day: For its 85th birthday, KITKAT takes a break from its "Have a break" slogan bit.ly/3jhLnor via Wunderman Thompson

Mars, who owns Dreamies Cat Treats has created a horror movie for cats. The internet was basically created so that we could watch cat videos, but Mars has gone a step further and is making videos for cats to watch on the internet. We live in strange times. youtu.be/KeaKjx_EVuw

Loving the new ads from Alexa | Follow @amazonalexa Creative, funny and very sharable. youtu.be/17aA2lXT_cw #Greatads #Advertising #Amazon

Thankyou is a social enterprise based in Australia that offers consumer products for the sole purpose of helping end extreme poverty. They're asking for help with their not so small plan. I’m in, are you? Procter & Gamble and Unilever #thankyoutotheworld youtu.be/iQ4F46m1_Y4

Making changes to a logo is never a decision which is done lightly, so it is great to see that Pringles and KFC are supporting Movember UK #movember #charity #marketing #brandpurpose

New contender for favourite Christmas ad - Walkers Crisps 'A Sausage CaRoll' made us smile and 5p from every bag is donated to the @TrussellTrust youtu.be/eCpQ_DBiEpw #christmas #christamsads #greatads

John Lewis launched their Christmas ad today on national kindness day. #GiveALittleLove aims to raise £4m for @HomeStartUK and FareShare #johnlewischristmasadvert #KindnessDay youtu.be/Juv2c0xgGno

This is one of the best charity ads we've seen in a long time. Hoping it can help to raise some much needed funds for Parkinson's UK #researchatrisk

We had the pleasure of speaking with Daryl Fielding to learn about the story behind one of the most celebrated examples of brand purpose over the past two decades. #Brandstrategy #marketing #realbeauty #dove

Great to see that BrewDog has been named Marketing Society's Brave Brand of the Year! Very well deserved. In August we wrote about how their challenger brand ‘punk mentality’ is helping to make the world a better place one pint at a time. thebrandblog.co.uk/challenger-bra… #marketing

The sea of sameness: Greek Yoghurt edition

They created a new blueprint for transforming fundraising in a declining charity sector. Watch and read the story of SickKids Foundation which earned Cossette the prestigious President's Prize at the #IPAEff Awards. ow.ly/AIpJ50C2r1e

Love Abel & Cole new campaign by Hearts and Minds. Beautifully done❤️🌍 youtu.be/7XUwC2nngdI #Sustainability #organic

We love this quote from Ritson: “I’m fascinated with how accidents make brands. There’s a random factor in almost every brand I’ve worked for that has been so important to its ultimate success. Let that happen.” marketingweek.com/ritson-10-mark… #MarketingStrategy #MarketingTips