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@the_arf

Advertising Research Foundation. Knowledge, latest insights and leadership for the #advertising, #marketing, and #research industry.

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linkhttp://www.thearf.org calendar_today25-02-2009 13:52:34

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@the_arf

2 months ago

Traditional approaches to #segmenting & #targeting can only test interventions within specific segments. #IRL leverages limited past experiments with available data to predict heterogeneous causal effects, eliminating the need for extensive testing: ow.ly/VsrI50SBPQG

Traditional approaches to #segmenting & #targeting can only test interventions within specific segments. #IRL leverages limited past experiments with available data to predict heterogeneous causal effects, eliminating the need for extensive testing: ow.ly/VsrI50SBPQG