Dashminder Singh Sehdev
@thailion
Attending Trauma / Emergency physician at CDN Academic Centre. Co-founder, South Asian COVID Task-Force and This is Our Shot Campaign
ID: 232755129
http://www.thisisourshot.ca 01-01-2011 05:47:08
60 Tweet
127 Followers
195 Following
2/ Townhalls We hosted 8 This is Our Shot 🇨🇦 #ThisIsOurShotCA Townhalls with 7 influential hosts & 30 leading national medical experts along with many partner townhalls. Total of 4.2 Million impressions with 3.1 Million views on Meta answering common questions & doing some quality myth busting.
3/ Power of the People We were supported by the amazing Dr. Hayley Wickenheiser as one of our leading ambassadors and true Canadian Icon Ryan Reynolds to help launch & support the campaign. Along w/ other amazing Canadians such as Sarah McLachlan Michael Bublé Chris Hadfield & more
6/ Social Media Some metrics for both This is Our Shot 🇨🇦 #ThisIsOurShotCA & the Rewards for Change campaign are below. Impressions: Facebook: 122 Million YouTube: 31 Million Twitter: 8 Million TikTok Canada: 1.1 Million Total reach close to 30 Million. 🤯🤯🤯
8/ Overall Impact ~30% of Canadians became more willing to take vaccines over the last 6 months. 2.3 Canadians influenced by the campaign 1/3 ranked vaccine confidence messaging/incentives as #1 reason they changed their minds. 90% of that change from This is Our Shot 🇨🇦 #ThisIsOurShotCA