Dashminder Singh Sehdev (@thailion) 's Twitter Profile
Dashminder Singh Sehdev

@thailion

Attending Trauma / Emergency physician at CDN Academic Centre. Co-founder, South Asian COVID Task-Force and This is Our Shot Campaign

ID: 232755129

linkhttp://www.thisisourshot.ca calendar_today01-01-2011 05:47:08

60 Tweet

127 Followers

195 Following

Dr. A for Allergy MD (@health_ontario_) 's Twitter Profile Photo

Allergists have been successfully vaccinating those with prior reactions to vaccines or their components long before this pandemic and will continue to do so after it.

Dr. Birinder Narang MBBS CCFP (@birindernarang) 's Twitter Profile Photo

1/ Grassroots Canadian Impact Been feeling a bit demoralized lately (as my tweets likely indicate). This beacon of light is rejuvenating. Here's a summary of our massively successful @ThisisOursShotCA campaign that has helped us be #TogetherAgain Thank you. #COVID19 #cdnpoli

1/ Grassroots Canadian Impact

Been feeling a bit demoralized lately (as my tweets likely indicate).

This beacon of light is rejuvenating.

Here's a summary of our massively successful @ThisisOursShotCA campaign that has helped us be #TogetherAgain

Thank you.
#COVID19
#cdnpoli
Dr. Birinder Narang MBBS CCFP (@birindernarang) 's Twitter Profile Photo

2/ Townhalls We hosted 8 This is Our Shot 🇨🇦 #ThisIsOurShotCA Townhalls with 7 influential hosts & 30 leading national medical experts along with many partner townhalls. Total of 4.2 Million impressions with 3.1 Million views on Meta answering common questions & doing some quality myth busting.

2/ Townhalls

We hosted 8 <a href="/thisisourshotca/">This is Our Shot 🇨🇦 #ThisIsOurShotCA</a> Townhalls with 7 influential hosts &amp; 30 leading national medical experts along with many partner townhalls.

Total of 4.2 Million impressions with 3.1 Million views on <a href="/Meta/">Meta</a> answering common questions &amp; doing some quality myth busting.
Dr. Birinder Narang MBBS CCFP (@birindernarang) 's Twitter Profile Photo

3/ Power of the People We were supported by the amazing Dr. Hayley Wickenheiser as one of our leading ambassadors and true Canadian Icon Ryan Reynolds to help launch & support the campaign. Along w/ other amazing Canadians such as Sarah McLachlan Michael Bublé Chris Hadfield & more

3/ Power of the People

We were supported by the amazing Dr. <a href="/wick_22/">Hayley Wickenheiser</a> as one of our leading ambassadors and true Canadian Icon <a href="/VancityReynolds/">Ryan Reynolds</a> to help launch &amp; support the campaign.

Along w/ other amazing Canadians such as <a href="/SarahMcLachlan/">Sarah McLachlan</a> <a href="/MichaelBuble/">Michael Bublé</a> <a href="/Cmdr_Hadfield/">Chris Hadfield</a> &amp; more
Dr. Birinder Narang MBBS CCFP (@birindernarang) 's Twitter Profile Photo

4/ Reducing Barriers Part of our mission was always to reduce barriers, meet people where they were at & we were able to support 130+ pop-up Vaccination Clinics nationally. Specifically targeting lower income, refugee, ethnic, Indigenous and urban youth based communities.

4/ Reducing Barriers

Part of our mission was always to reduce barriers, meet people where they were at &amp; we were able to support 130+ pop-up Vaccination Clinics nationally.

Specifically targeting lower income, refugee, ethnic, Indigenous and urban youth based communities.
Dr. Birinder Narang MBBS CCFP (@birindernarang) 's Twitter Profile Photo

5/ T-Shirts We started this as a T-shirt campaign & witnessed it blossom into so much more. We sold >65,000 shirts (in over 30 languages) & donated $111,000 to Kids Help Phone yesterday to help support mental health. Big shoutout to Anu C for your awesome contribution!

5/ T-Shirts

We started this as a T-shirt campaign &amp; witnessed it blossom into so much more.

We sold &gt;65,000 shirts (in over 30 languages) &amp; donated $111,000 to <a href="/KidsHelpPhone/">Kids Help Phone</a> yesterday to help support mental health.

Big shoutout to <a href="/anumationart/">Anu C</a> for your awesome contribution!
Dr. Birinder Narang MBBS CCFP (@birindernarang) 's Twitter Profile Photo

6/ Social Media Some metrics for both This is Our Shot 🇨🇦 #ThisIsOurShotCA & the Rewards for Change campaign are below. Impressions: Facebook: 122 Million YouTube: 31 Million Twitter: 8 Million TikTok Canada: 1.1 Million Total reach close to 30 Million. 🤯🤯🤯

6/ Social Media

Some metrics for both <a href="/thisisourshotca/">This is Our Shot 🇨🇦 #ThisIsOurShotCA</a> &amp; the Rewards for Change campaign are below.

Impressions:
<a href="/Facebook/">Facebook</a>: 122 Million
<a href="/Youtube/">YouTube</a>: 31 Million 
<a href="/Twitter/">Twitter</a>: 8 Million
<a href="/TikTokCanada/">TikTok Canada</a>: 1.1 Million

Total reach close to 30 Million.
🤯🤯🤯
Dr. Birinder Narang MBBS CCFP (@birindernarang) 's Twitter Profile Photo

7/ Social & Earned TV/Print Media 463 traditional media stories >291 Million earned media impressions 1,686 earned social media stories >15 Million earned social media impressions All networks mainstream, ethnic, radio, TV. We were there & consistently driven by facts.

7/ Social &amp; Earned TV/Print Media

463 traditional media stories
&gt;291 Million earned media impressions
1,686 earned social media stories 
&gt;15 Million earned social media impressions

All networks mainstream, ethnic, radio, TV. 

We were there &amp; consistently driven by facts.
Dr. Birinder Narang MBBS CCFP (@birindernarang) 's Twitter Profile Photo

8/ Overall Impact ~30% of Canadians became more willing to take vaccines over the last 6 months. 2.3 Canadians influenced by the campaign 1/3 ranked vaccine confidence messaging/incentives as #1 reason they changed their minds. 90% of that change from This is Our Shot 🇨🇦 #ThisIsOurShotCA

8/ Overall Impact

~30% of Canadians became more willing to take vaccines over the last 6 months.

2.3 Canadians influenced by the campaign

1/3 ranked vaccine confidence messaging/incentives as #1 reason they changed their minds. 

90% of that change from <a href="/ThisisOurShotCA/">This is Our Shot 🇨🇦 #ThisIsOurShotCA</a>
Dr. Birinder Narang MBBS CCFP (@birindernarang) 's Twitter Profile Photo

9/ We Saved Lives Look at the amount of morbidity & mortality in under-vaccinated populations globally. Our campaign was transformative & saved many Canadian lives. An ambitious collaboration between grassroots medical activists, influencers, community leaders + corporations.

9/ We Saved Lives

Look at the amount of morbidity &amp; mortality in under-vaccinated populations globally.

Our campaign was transformative &amp; saved many Canadian lives.

An ambitious collaboration between grassroots medical activists, influencers, community leaders + corporations.
Dr. Birinder Narang MBBS CCFP (@birindernarang) 's Twitter Profile Photo

10/ Thankful All of us were brought together by our dedication to service, humanity & compassion. Countless hours on Zoom, the phone, Whatsapp, discussing & understanding data. All in between our clinical/personal responsibilities. It took a village & we're forever grateful.

10/ Thankful

All of us were brought together by our dedication to service, humanity &amp; compassion.

Countless hours on Zoom, the phone, Whatsapp, discussing &amp; understanding data.

All in between our clinical/personal responsibilities.

It took a village &amp; we're forever grateful.
Taj K (@drtajee) 's Twitter Profile Photo

COVID from the front lines: Long 🧵…I have worked the last 8 days in a row in 2 Different EDs. I want to share what I have seen at the front lines. I am admitting more covid patients daily. It’s different this time around. Patient presentation is changing...

Dashminder Singh Sehdev (@thailion) 's Twitter Profile Photo

We get asked about this a lot… this is the most concise explanation I’ve seen on why its critical to vaccinate despite more vaccinated vs. unvaccinated people in hospital.

Dr. Birinder Narang MBBS CCFP (@birindernarang) 's Twitter Profile Photo

1/ #COVID19 - Ethnicity & Mortality (UK) Why do we fight for dis-aggregated data by ethnicity? Summary: Up to 5x mortality in Bangladeshi Men & Up to 3x compared to White Men in UK Even after adjusting for age, socioeconomic conditions & more, inc risk ons.gov.uk/peoplepopulati…

1/ #COVID19 - Ethnicity &amp; Mortality (UK)

Why do we fight for dis-aggregated data by ethnicity?

Summary:
Up to 5x mortality in Bangladeshi Men &amp; Up to 3x compared to White Men in UK

Even after adjusting for age, socioeconomic conditions &amp; more, inc risk

ons.gov.uk/peoplepopulati…
Dashminder Singh Sehdev (@thailion) 's Twitter Profile Photo

20 years in the making… chronic underfunding and ignoring the cries of the front line… don’t act surprised; pandemic was just the last straw.

Michael Warner (@drmwarner) 's Twitter Profile Photo

The privatization of nursing care in Ontario is costing taxpayers millions of dollars (fees paid to agencies exceed union rate + pension/benefits) Premier Ford should be protecting hospitals from predatory pricing by for-profit agencies.

The privatization of nursing care in Ontario is costing taxpayers millions of dollars (fees paid to agencies exceed union rate + pension/benefits)

Premier Ford should be protecting hospitals from predatory pricing by for-profit agencies.