#Customerexperience is the strongest differentiator between brands, yet #CMOs are facing #challenges delivering on it. I speak extensively on this topic in my latest book, The $3.5 Trillion Dollar Advantage: A Marketer’s Guide to Growing Revenue in Today’s America. #Advisor #Top

Today more than ever companies must take their blinders off and truly develop a 360 view of their consumer base. Trust me when I say that these consumers will remember which companies where there for them in time of need. hispanicad.com/agency/health/…

In a recent #article @Kantar points out that “#management and #marketing teams should #1 put plans in place to continue #business and protect employees and customers. #2 recognize that every business in the same industry is likely to take a hit. #COVID19 hispanicad.com/agency/busines…

While commercial production is on hold for a while, it’s nevertheless important to note that #multiculturalconsumers want to be represented in the commercials they see. It's not a matter of what language they speak but rather of feeling included in a relevant manner. #marketing

In a recent #survey, The Pew Research Center found that the spread of the #coronavirus has the potential to hit many of the nation’s nearly 60 million #Hispanics particularly hard. #covid19 #hispanicmarket #multiculturalmarketing linkedin.com/pulse/staying-…

A well thought out and researched article from #harvardbusinessreview as to why the U.S. will not go into a recession. A welcomed relief to the doom and gloom we hear and read about daily. hbr.org/2020/05/the-u-…

A new #HarvardBusinessReview article entitled #Leadingthroughanxiety "anxiety can impair our judgment. It can cause us to focus on the wrong things, distort the facts, or rush to conclusions." This provides useful perspectives on leading through anxiety hbr.org/2020/05/leadin…

This is a time to speak out in favor of humanity, fairness and equality in our society. The work place is a great place to start. This #HarvardBusinessReview article touched me deeply especially the following excerpt: lnkd.in/gBKNNX7

Hoping we can all look beyond the color of our skin, our cultural backgrounds and our countries of origin and focus on celebrating each other as human beings. The African American community is an integral and important part of our country. #BlackLivesMatter

Please stay informed about the facts then make your voices heard at the polls or by mail! Don't be misled or discouraged to not exercise your constitutional right.

retailleader.com/embracing-dive… #FBF I’m sharing this Retail Leader article for which I was interviewed in 2015. What type of progress has your organization made in diversifying its supply chain? What challenges have you faced and how have you overcome them? Happy to discuss offline.

In this article, I share some of the missteps and a framework to get your content marketing on the right track. It takes a bit of work, but it’s better than content continuing to be an exercise in futility. #ContentMarketing #DigitalMarketing #marketing linkedin.com/posts/terryjso…

Happy Thanksgiving!

Happy Holidays!

Happy New Year!

In honor of #HispanicHeritageMonth I want to share this beautiful painting by Pola Lopez a self-taught artist who lives and paints in her native Santa Fe, NM.

#HappyHolidays

Happy 2022!