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Does using ad-blocking software equate to theft? VentureBeat dives in: venturebeat.com/2015/04/04/is-…

Publishers' Newfound Camaraderie Is A Sign Of The Times (analysis by @lizziekomar) adexchanger.com/marketers-note…

Why #viewability and #programmatic often don’t mix (do you agree?) digiday.com/publishers/vie…

Aiming For 70% #Viewability: It's Not Glamorous, But It's A Reliable Stepping Stone mediapost.com/publications/a…

#Programmatic Buyers Demand Placement Transparency (via EMARKETER) emarketer.com/Article.aspx?R…

Ad blocking is every publisher's problem now (via Digiday) digiday.com/publishers/ad-…

Check out what @mcclatchyco did with their #programmatic selling, as well as the results they saw. #AdTech adexchanger.com/publishers/mcc…

Send: programmatic questions. Receive: Answers from the experts. #adtechSF Asten Morgan Jr Jon Swartz Technorati

How attacking #adfraud led to Pixalate Inc. Global Seller Trust Index surge technorati.com/attacking-ad-f… #programmatic #AdTech

Publishers need a way to more easily manage the fragmented #programmatic demand so they can focus on great content. x.com/adexchanger/st…

Companies certifying compliance with TAG Quality Assurance Guidelines include Technorati Time Warner Cable Unruly Varick

The Rise Of 'Header Bidding' And The End Of The Publisher Waterfall adexchanger.com/publishers/the…

Technorati Releases Tech To Manage Multiple Header Bidding Partners (via @AdExchanger) adexchanger.com/platforms/tech…

.@Technorati Takes Aim At The #Programmatic 'Waterfall' -- bit.ly/1IeK8CA Tyler Loechner

.@Technorati Takes Aim At The #Programmatic 'Waterfall' -- bit.ly/1IeK8CA

Cool stuf from @Technorati Releases Tech To Manage Multiple Header Bidding Partners adexchanger.com/platforms/tech… @AdExchanger

Technorati releases #tech to manage multiple header bidding partners via AdExchanger- buff.ly/1OrIm09

.Synacor acquires .Technorati in a move to enhance & reach; boost publisher monetization bit.ly/21b3hOW Tobi Elkin