.ConnexityInc Offers 'Data-As-A-Service' Offering To Advertisers Via BlueKai, LiveRamp -- bit.ly/1UT1hI8

#Programmatic TV Platform AdMore Opens Office In Chicago, Bolsters Sales Team -- bit.ly/1UT4kQs

.@Vungle Gives #Mobile Apps A Real-Time Score In New #Programmatic Marketplace bit.ly/1LxIGH7

.Altitude Development Partners Digital Unveils Pre-Bid '#Viewability Filtering' For #Programmatic Video -- bit.ly/1OeACRJ

.Placed powered by Foursquare Launches 'Cross-Device Marketplace' To Tie Desktop Ads To In-Store Sales -- bit.ly/1KhiVLb

Corbis, NetSeer Partner For In-Image #Programmatic Advertising -- bit.ly/1Khmq4q

EU Programmatic Market Jumped 70.5% In 2014, @IABeurope report notes -- bit.ly/1KhoVUe

.GEICO Buys First #Programmatic Radio Ad On Katz Exchange -- bit.ly/1KU196m

DSP ChoiceStream Raises $14 Million In Series C Round -- bit.ly/1KU4YZu

.@IAB Releases 'Checklist' For Private Marketplaces -- bit.ly/1NGw9HJ

MediaMath, Oracle Team To Mesh Ad-Tech And Mar-Tech bit.ly/1NGwJVT via @AdExchanger

#Programmatic Radio Enters Test Phase, But 'Tech Tax' Still Looms -- bit.ly/1QmJXoh

.@Townhallcom Media Taps OpenX For 'Header Bidding' -- bit.ly/1gy5gab

Programmatic Marketers Still Catching Up To Consumers On Mobile: When it comes to where programmatic... bit.ly/1NIpJaS

Sovrn Tells Buyers To Bring Their Own Standards To New 'Viewability Assurance' Program bit.ly/1Fpij9J

TubeMogul Invests In Programmatic TV: Programmatic video ad platform Tube Mogul has been investing... bit.ly/1JtOTlL

Hulu's Move Into Programmatic Signals Change: Hulu's recent announcement that it will move... bit.ly/1LDvncQ

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TV Political Ads: Spray And Pray Vs. Targeted: With political programmatic advertising on the... bit.ly/1FVYmaY