I've wanted to write this article for a long time. #DigitalTransformation #Workflow #Australia #putcontentfirst Lyndsie @ Targeted Media Services Network Richard Lindley James Hewes @CobusHeyl Jennifer Dary Lex Schroeder Elizabeth Minkel Dom Yanchunas @EugeneLeeNYC Tom Ehrenfeld Käthe Lemon @SylviaAPetter

Digital transition, diversified revenue, increased engagement, remote working – these are the key themes of Reuters Institute 2021 trends for #newsmedia. We take a look at how these relate to smaller #media brands with targeted audiences. #niche #magazines targetedmediaservices.com.au/deeper-audienc…

Most #B2Bpublishers are sticking with #print, but nearly half are exploring new #digitalmedia offerings for their advertising clients, according to a survey by TABPI. #publishing #B2B #magazines #B2Bmedia targetedmediaservices.com.au/b2b-print-stil…

"You have to provide me with something different. Something unique. If I can Google a question and find its answer, it doesn’t belong in your magazine." Samir "Mr. Magazine™" Husni, Ph.D. talks about launching a successful #magazine in the digital era. #magazines #publishing targetedmediaservices.com.au/new-magazines-…

A COVID #magazine success story? Yes please! Coasties mag founder Amy Nelmes Bissett talks about her hyper-focused, #communityfirst publication that's selling out each edition. #magazines #publishing #supportlocal #niche targetedmediaservices.com.au/coasties-launc…

There’s an upside for small publishers that have been affected by Facebook restricting Australian news content on its platform. It's an opportunity to pivot, and here's how to do it. #facebooknews #accc #newsmedia #publishing #smallpublishers #facebook targetedmediaservices.com.au/why-australias…

Caroline Clements has been named new editor for Local Publishing Co's Local Bondi magazine #publishing #magazines #hyperlocal #supportlocal #print #nichepublishing targetedmediaservices.com.au/caroline-cleme…

The Grace Tales has been acquired by women's career network, Allbright, with Georgie Abay to head up its new Australian arm. #digitalpublishing targetedmediaservices.com.au/the-grace-tale…

The Targeted Media Services Network has a new look and better UX! It's now easier to find the latest news, interviews and case studies on your particular area of interest. Check it out and let me know what you think. targetedmediaservices.com.au

Are you holding your sales team accountable for meeting their targets? Ryan Dohrn outlines 10 fundamental accountability essentials to put into place in your sales process and organisation. #accountability #saleteam #salesperson #saleprocess targetedmediaservices.com.au/why-is-account…

The Mumbrella News Publish Awards are open 🎉 We take a look at the past successful #targetedmedia brands to take home awards 🏆 (Get some hot tips and enter!) #magazines #magazinepublishing #publishing #printmedia targetedmediaservices.com.au/mumbrella-publ…

#Mediasales expert Ryan Dohrn has identified a trend: #mediaadvertising clients are increasingly making emotionally-based purchasing decisions. He offers cracking advice on how to lead these clients to a sale. Article here: bit.ly/2T3Kt7B #publishing #digitalmedia

Check out this vid on the evolution of #magazinepublishing 🐒 #publishingworkflow expert Kilian Schalk explained how #publishing has changed over time, and why a #contentfirst #workflow is important now. #magazines #mediabrands 📽️ vimeo.com/554555232 📽️

And you can find out more info on the course (including how to generate more engagement, reach and revenue) here... targetedmediaservices.com.au/digital-transf… #magazines #publishers

Do you adapt your #print #content for the web? 🤔 You should. Each channel demands a different technique to engage your audience. But it doesn't mean that your workload has to increase. Read about #publishingworkflow expert Kilian Shalk's technique here: bit.ly/3vNXEYD

Do you have a subscriber renewal strategy? crmSubscribe's Alan Leech gave TMSN his top tips to maximise renewals: ↪️ Start early ↪️ Segment ↪️ Reconnect ↪️ Automate. #magazines #subscriptions #renewal #renew #publishing targetedmediaservices.com.au/how-to-create-…

“I like taking lifestyle #journalism and giving it a certain depth that is quite hard to find elsewhere. Lifestyle journalism doesn’t have to be fluffy and irrelevant." #TMagazine Australia Publisher Katarina Kroslakova. #magazines #journalism bit.ly/3djl2X5

The “magic of magazines” has delivered a high level of engagement with consumers stuck at home during major city lockdowns around Australia, according to the latest roymorgan readership report. bit.ly/3gqJnf1 #magazines #print #publishing #magazine #lockdown #media

“People do want to use social media to find something and then dive deeper. And they’re prepared to pay for quality.” #Galahmagazine founder #AnnabelleHickson chats leveraging #Instagram to launch a #print brand #magazines #magazine #galahpress #publishing bit.ly/3m0kitp

Want to cut through the noise to reach new #subscribers for your publication? Here are 6 techy tips to get you started. #subscriptions #subscription #marketing #publishing #magazines #crm targetedmediaservices.com.au/six-techy-ways…