#RetailMediaNetworks can effectively run #campaigns activating on #firstpartydata , but RMNs need to expand their assets further.
To discover how, check out the article here: fullthrottle.ai/blog/fullthrot…
#fullthrottle #adtech #martech #advertisingandmarketing
GoWit makes #advertising fair for EVERYONE!🔄
The new update in our RMA platform promotes inclusivity by offering all advertisers an equal chance to showcase their ads and compete effectively.
No more biases! Join us now: gowit.com/book-a-demo
#GoWitRMA #RetailMediaNetworks
You've heard of #retailmedianetworks , right? They're all the rage right now, but is there a catch?
Learn how you can take the first step towards becoming an #RMN without all the risk.
fullthrottle.ai/blog/fullthrot…
#fullthrottle #firstpartydata #1pdata #data #adtech #martech
Have you tapped into the power of RMNs, or are you on the lookout for how to get started? Comment below with your experiences/questions! 📢
Check out our blog post to learn more: bit.ly/3RvIIL8
#SparkShoppe #RetailMediaNetworks #ShopperMarketing
This one EMARKETER chart must make it plenty clear that #retailmedia is the new king. First-Party Data Leverage + Attribution - Firstness + Conversion-Proximity are all driving #retailmedia networks up the marketing / advertising value chain...rapidly!
Non-endemic advertising marked a significant change within #retailmedianetworks , opening new opportunities for advertisers who don’t sell products or services on retailer websites.
We dive into #nonendemic advertising in our blog post below⬇️
digilant.com/blog/what-is-e…
Wie Einzelhändler den wahren Wert von #RetailMediaNetworks ausschöpfen können, erläutert der Experte Stephan Ritter von Publicis Sapient via etailment. bit.ly/3JRYnBC
Many manufacturers and brands are increasing their ad spend on #RetailMediaNetworks (RMNs), yet some skepticism remains around the trajectory of retail media. My colleagues' new article busts common myths to highlight the opportunities ahead: mckinsey.com/business-funct…
Are you part of the 88% of ‘reluctant buyers’ of ads on #retailmedianetworks ?
Cost of doing business? Or valuable marketing tool?
With 56% of brand marketers using 5+ RMN platforms today (and so much opportunity), three truths stand out: 🧵
Our own retail expert Greg Schwarzendruber has a front row seat at #NRF2024 . When it comes to #RetailMediaNetworks we prioritize a network-first approach, using our #5G expertise to help provide customers with a secure and reliable #DigitalTransformation .
🛍️ NEW EPISODE: buff.ly/3lNyqJV How do #RetailMediaNetworks fit in your #FirstPartyData strategy? Mary Matyas of MediaMath joins the #podcast to talk about how #marketers can utilize retail media networks to thrive in a #postcookie world.
#martech #marketingtechnology
Retail media will stay ahead of CTV in US ad spending and close in on traditional TV this year.
Search overall, including paid search on #retailmedianetworks , will reach $108.48 billion in 2023. 📈
Full analysis here: content-na1.emarketer.com/search-retail-…
Audience measurement needs improved standards to help drive growth for retail media networks, says Praveen Menon, head of analytics and business intelligence at CVS Health Media Exchange at @POSSIBLEEvent.
beet.tv/2024/05/measur…) #rmn #retailmedianetworks #drugstores $AET
>50 #retail media networks that have been launched in the past 10 years. As #retail media networks mature, more #retail ers will choose to take control of their destiny forbes.com/sites/kirimast…
#retail #retail tech #adtech
That’s a wrap on #ATSSingapore 2023! #IABTechLab is thrilled to have our own Jill Wittkopp be a part of the conversation around #sustainability #AI #retailmedianetworks and more in the APAC market!
Continuing the conversation on the hot topic of #RetailMediaNetworks , our CEO Chris Riegel had a fully engaged audience at today's Retail Media Summit (CAN) hosted by Path To Purchase Institute. We expect to be on the move and continuing to provide insightful #thoughtleadership .
🎧 In this MadTech podcast special, James Avery, Kevel Founder and CEO joins Ciarán O'Kane, to discuss the growth of RMN's, programmatic at scale plus lots more
Check it out today!
#retailmedia #retailmedia networks #retailmedia cloud
exchangewire.com/ew-podcast/mad…
