Snap seeks to strength the ties between Snapchat and advertising agencies with its advanced partner program as the NewFronts get closer, says Alexander Dao from Snap in this interview at @POSSIBLEEvent beet.tv/2024/04/snap-t… @indexexchange

Google's range of video content for connected devices and its AI-powered audience targeting help brands to reach engaged viewers, says Matt McDonald, global head of connected TV and streaming at Google, in this interview at the #BeetRetreat beet.tv/2024/04/google…

The Beet Retreat “has been great. I connected with a lot of people I hadn’t connected with before or hadn’t connected with in a long time,” says Shelby Saville, chief investment officer Publicis Media US
Join us #BeetRetreat Berkshires July 21-23 events.beet.tv/berkshires

Retail media networks are the new profit centers in a fragmented landscape, says @DrewCashmore, gm of Adaptive Group Group, in this interview at @Shoptalk. Special thanks @Epsilonmktg for sponsoring series beet.tv/2024/04/retail… #rmn #retailmedianetworks #commercemedia

Whether it's dynamic ad insertion or dynamic creative optimization, streaming video is becoming more personalized and livestreams are growing, says Brad Stockton, svp and head of media investment solutions at アオイ, in this interview at @POSSIBLEEvent
beet.tv/2024/04/stream…

The Beet Retreat offers time “with incredible marketers and brands that create great dialog,” says Christine Maguire, global vp of partnerships & sales at Tripadvisor
Join us at #BeetRetreat Berkshires, July 21-23
events.beet.tv/berkshires presented by @Magnite and TransUnion

Human-entered creative and interactive engagement provide an antidote to over-exposure to advertising, says Andrew Dawson, senior vice president of client partnerships at @Infilliontech in this interview at @POSSIBLEEvent beet.tv/2024/04/overco… #adtech #mediastrategy

Retail media networks can drive results on the open web for advertisers, says Sean Muzzy, global president of KINESSO in this interview at the #BeetRetreat San Juan beet.tv/2024/04/retail…) and much more!
#mediabuying #rmn #performancemarketing #adagency #mediastrategy

The Beet Retreat brings together a “a balance of all facets of the industry from adtech and data providers to agencies and platforms and clients,” says Bruce Williams from Dentsu USA. Join us at the #BeetRetreat Berkshires, July 21-23 events.beet.tv/berkshires

Programmatic advertising has enormous potential for advertising in live events on television, says Andrew Casale, president and chief executive of Index Exchange in this interview at @POSSIBLEEvent
beet.tv/2024/04/progra…

The Beet Retreat offers “different perspectives, experiences and backgrounds” from brands, agencies, media owners and adtech companies, says Katie Klein, chief investment officer of Omnicom’s @PHDworldwide. Join us at #BeetRetreat Berkshires, July 21-23
events.beet.tv/berkshires

Retail media networks reach high-purchase-intent shoppers, says Kathryn Mazza, senior vice president of RedMedia at grocery chain Hy-Vee, in this interview at @Shoptalk beet.tv/2024/04/retail… #rmn #retailmedianetworks #shoppermarketing #supermarkets

Machine learning is giving advertisers more insights into how their connection-television campaigns drive outcomes, says Jake Richardson from Moloco in this interview at the #BeetRetreat San Juan
beet.tv/2024/04/naviga…

With another triumphant @POSSIBLEEvent in the books, founder Christian Muche shares what's ahead for more events and experiences with Beet.TV. Special thanks to Index Exchange for sponsoring our coverage.
beet.tv/2024/04/growin… Christian Muche

Joe Lerner, Executive Director of Advertising Sales at XUMO sat down with the Andy Plesser crew to discuss the importance of viewer experience and the unique value XUMO offers advertisers. #FreeWheelEmp bit.ly/3VZjNU1

Data clean rooms enable many ways to configure audience graphs advertisers, says Gillian Rudich from TransUnion, in this interview at the #BeetRetreat San Juan beet.tv/2024/04/clean-…
#consumerdata #datacleanrooms #identityspine #audienceinsights #identifiers $TRU

Shopper-loyalty programs are a key part of audience insights for retail media networks and their advertisers, Abi Subramanian from Walgreens Advertising Group says
beet.tv/2024/04/shoppe…

As political advertising this year hits an estimated $11.B, there's good reason for consumer brands to support news programming, says Stacey Stewart, head of strategy & operations at @MAGNAGlobal in this interview at the #BeetRetreat San Juan beet.tv/2024/04/news-c… $IPG

Streaming TV drives shoppable moments for brands, says Jeff Katz, U.S. head of verticals for automotive, restaurants & travel at Roku Advertising in this interview at the #BeetRetreat San Juan beet.tv/2024/04/stream… $ROKU

#POSSIBLE2024 registration is open! Pick up your badge at the registration desk at Fontainebleau Miami Beach’s Upper Lobby Luster Gallerie.

Registration Hours:
⏱️Monday 9am–7pm
⏱️Tuesday 6:30am–7:30pm
⏱️Wednesday 6:30am–7:30pm

⚠️ A badge is required to access all areas of the event.