🔑 Key Stat: Social video grew into the largest channel of US social ad spending in 2023, accounting for 52.5% of it. In 2025, #socialvideo will generate more ad spending than #linearTV .

Read our latest report: content-na1.emarketer.com/paid-social-fo…

Both Major UK Promotions/Networks go tonight , some cracking dust ups both sides of the promotional divide . Bravo to all concerned 🙏👏🥊🔥👑📺 #LinearTV

…why do brands still advertise on #linearTV ?

This question came up in one of our meetings recently.

Looking at the capabilities side-by-side, #streamingTV ads seem like an easy sell. But that’s not always the case.

If you use linear ads, would enjoy hearing your input!

Linear TV ad spend is declining, but OOH ad spend is soaring! Q1 saw a record-breaking $2B in OOH ad spend.

bit.ly/3wNJSes

#OOH Advertising #MarketingTrends #AdSpend #OOH #LinearTV

Jeff DeSimone discusses the challenges #linear advertisers face in the digital-first world and the solutions they're looking for in the latest episode of our #DigitalDish series. 👀 bit.ly/41QXNeW

#DigitalRemedy #PerformanceMarketing #LinearTV #Cable #ConvergentTV

📺 We’re back with the next episode of our #DigitalDish video series! This time, we’re serving up what we’re seeing in the #Linear TV space.
bit.ly/48MAWmZ

#DigitalRemedy #PerformanceMarketing #Linear #Broadcast #Cable #ConvergentTV #TVAdvertising #AdTech

NEWS FROM COMSCORE 📢 Comscore, Inc. is now the only measurement provider accredited by the Media Rating Council (MRC) for ‘big data’ reporting for both local and national TV.
#mediameasurement #TvAdvertising #lineartv #localtv #crossplatform #Mrc

Need to improve your #linearTV campaign results? It's time to get serious about audience-based buying. Tunnl Premium offers a full suite of audience-based #mediaplanning , measurement, and competitive analysis tools for linear TV. But is it worth the cost? hubs.la/Q01QL7cx0

Understand #Linear TV performance like never before with attribution metrics through #TVInsights with #DigitalRemedy .

The future of #Linear is data-driven—discover how TV Insights can improve your marketing strategy! hubs.la/Q02qymJ60

#PerformanceMarketing #ConvergedTV

Interested in optimizing your performance #TV strategy? Let's chat! bit.ly/3UjYMCF

👀 Watch the full episode on our YouTube channel for more insights.

#DigitalRemedy #PerformanceMarketing #DigitalDish #Linear TV #Linear #Broadcast #Cable #ConvergentTV #TV Advertising

Vampires are alive, and riddled with neuroses, in this week’s Critic’s Picks of the latest TV shows on streaming channels.

Sink your fangs into Damon Smith’s full-blooded recommendations and the platforms you can find them on:

#lineartv #vod #streaming #pawa #metadata #ondemand

In our latest #DigitalDish episode, Stephanie Reustle delves into the state of the #TV industry and how shifts in consumer behavior are pushing advertisers to rethink
their #LinearTV strategy. bit.ly/41QXNeW

🧠 Sign up for #IndustryInsights : bit.ly/3S5IB91

Tired of the channel-flipping struggle? Dive into our latest article to discover the best fit for your viewing pleasure: Linear TV or OTT streaming!

Click here:
linkedin.com/feed/update/ur…

#Streaming #Entertainment #OTT #videotechnology #content #lineartv

Partner Content: As the linear vs streaming debate rages on, Spectrum Reach's CRO Jason Brown makes the case for unified ad buying. Read why advertisers should be leveraging multiple screens to effectively reach viewers. #linearTV #streaming #CTV #adtech
adexchanger.com/content-studio…

Ashish Sehgal of ZEEL; Sandeep Mehrotra of SPNI; and Amrutha Nair of Disney Star, discuss the continued growth of linear TV in today's media landscape at PMAR 2023. The session chair was Amol Dighe of Madison Media. Disney Star ZEE Sony Pictures #pmar2023 #linearTV

It's always great to catch up with Nicola Lewis from Finecast ! She says addressable TV can be supercharged by optimizing ad creative. Special thanks to #GoAddressable & Teads for sponsoring our series beet.tv/2023/07/creati… #beetcannes #addressabletv #lineartv #tvadvertising

More than half (53%) of US TV advertisers say a lack of common metrics is a challenge to integrating linear and digital campaign data. 📺

Full analysis here: content-na1.emarketer.com/tv-advertisers…

#lineartv #digitaladvertising #TV #advertising

It's always informative to speak with Mike Fisher from WPP's GroupM about the latest media-buying strategies. In this interview, he discusses how converged video is shaping the way brands run advertising campaigns: beet.tv/2023/03/conver… #lineartv #streamingvideo #avod

Making Convergent TV work isn’t easy. Marketers need to find a way to stitch #LinearTV , #Addressable , #OTT , and #DigitalVideo together to make CTV unified.

Terence Kawaja dives into the complexity of #CTV and other key trends marketers should be watching. bit.ly/3DJivCo

Mark your calendar and register here with Michael’s code MG25 for a 25% discount on the conference.
streamingmedia.com/Conferences/NY…

#TVAdvertising #MediaFragmentation #LinearTV #DigitalTV #AdvertisingStrategy #MarketingInsights #BrandStrategy #ConferenceDiscount