Coinbase STILL has a negative perception in the US. They're trying to fix it using identity-level positioning and nostalgia with the GTA/Truman show feel. 10/10 brand work

Liquity faking a Circle acquisition for April fool's traded permanent market trust for a one-day vanity metric, liquidating their own users in the process. Is participating in April Fools detrimental to trust/integrity, or am I finding problems out of thin air? imo If your

The strongest videos made the viewer feel like this thing was happening with or without them. That was the difference between a brand video and an anti-big-AI movement.

POV: You realise the environment is more important than the model

Claude Code is absolutely incredible but have you tried going outside?

a lot of teams ask whether tiktok is serious enough for a crypto neobank. wrong question. the real question is: can the product create a strong "that is exactly my problem" reaction fast enough to earn action? if the pain is visible if the narrative is native if the landing

Al produces motion that works, but feels mediocre, and if you can't tell the difference, you'll ship it. You'll settle for good enough, and that's not good enough. Train Your Judgement emilkowal.ski/ui/train-your-…

if the only KPI is views, the channel will die politically inside the company. for this category we care much more about: - qualified clicks - kyc starts - funded accounts - first transactions reach matters only if it helps explain downstream movement. otherwise you're just

most teams are still treating every good video like a one-off. bad idea. one banger should become multiple content pieces. same core format new characters new niches new hooks new products if your system cannot do that, you do not really have a format yet.

Our TikTok engineer, yes you read that right, just started posting on X. He's one of the most cracked people on the team. Go follow him to never miss the sauce

NEOBANK TIKTOK TIER LIST: I ranked the TikTok game of 10 neobanks from S to D. Most of them are failing for the exact same reason. If you're running a neobank, you should bookmark this thread.

Everyone has a 'creator network'. Almost no one has a system for knowing which creators will actually convert. Our G-Score measures 6 things: - Real engagement rate (adjusted for follower count) - Audience wallet activity (onchain, not assumed) - Content-to-click ratio on past

"Distribution is the only moat." I know this sounds like cope from a marketing agency. Here's why it's actually true in crypto:

TikTok has 1.9 billion MAU. X has 611 million. Nubank just hired TikTok's former Global Head of Creators as their Global Marketing Director. The world's largest neobank just told you exactly where its next 100 million customers are coming from. Here is what big neobanks don’t

ether.fi Cash just hit $7B in ecosystem TVL and $156M in card balances. This month they opened a hire: Growth Lead - Performance Marketing. The job description mentions social platforms, UGC, and creator-led acquisition explicitly. This is what the sector

Forbes just published an investigation into the clipping farms driving fintech's marketing boom. One crypto company hit 50 million impressions per day. Cost: $1-5 per thousand views. Here's why this tactic looks better than it is — and what it's missing:

best hour on positioning i've watched. period. turned lulu's framework into a personal claude skill that runs her flow on any brief. it keeps catching anti-patterns i would've shipped without it... so i decided to share it. Lulu Cheng Meservey thank you for putting this out.

Lulu Cheng Meservey sharing it here in case it helps anyone: github.com/growgami/comms… structured prompt of her framework so claude walks me through the steps. credit + method 100% hers

This skill is absolutely cracked.

Crypto cards have spent 5 years copying Visa points. Tuyo just copied lottery tickets. The dopamine rush of potentially having your purchase paid for is a story worth posting. The growth loop that will drive signups is the 100 pieces of UGC content saying, "I didn't get