Steve Falk: ESG reporting will be a major challenge as regulations become more stringent. #SMG #sustainability

Steve Falk: Transportation is the big driver of emissions in the industry, much more than paper. Electrification will make a huge difference. #SMG #sustainability

Holly Denson-Camp: Honest reporting and clear accounting are key to avoiding green-washing. Marketing campaigns are particularly susceptible to ambiguous wording. #SMG #sustainability

Steve Falk: Businesses are becoming more cautious about their claims to avoid green-washing. #SMG #sustainability

Holly Denson-Camp: Two causes of worry: the current technology platforms will be with us for a while, and printers depend on customers' demands. #SMG #sustainability

Richard Kouwenhoven: The risk of green washing is high if a business doesn't have clear environmental goals and initiatives. If you're not sincere, you'll produce green-washing. #SMG #sustainability

Steve Falk: Regular, high-frequency communication with the staff is key to keeping up momentum for a business. #SMG #sustainability

Holly Denson-Camp: Having a sustainability person on the floor is a major boost for a company, helping internal initiatives and customer outreach. Green teams are also important. #SMG #sustainability

Richard Kouwenhoven: Regular engagement with staff through a newsletter, town hall meetings, and a green team will help ingrain sustainability in the company's culture. #SMG #sustainability

Richard Kouwenhoven: The COVID period was a major interruption to engagement and business are beginning to build back to higher levels of sustainability engagement. #SMG #sustainability

Holly Denson-Camp: Communicating both sides of an issue - for example, certain purchasing decisions - helps to put the decisions in contect and builds employees engagement. Businesses shouldn't forget about have fun with their activities. #SMG #sustainability

Steve Falk: Our industry should focus on the outcomes - for example, better targeting may lead to few printed pieces, but they will be more impactful for the customer. #SMG #sustainability

We are excited to have TwoSidesNorthAmerica join us on our mission, we look forward to working with them extensively.

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