🎤 “Promoting UK Health Tech – Are We Telling the Right Story?” This was the question posed by our Senior Communications Consultant Matthew D'Arcy during his session at the BHTA & AXREM MedTech Conference today.

Drawing on his experience working with health and tech organisations, Matthew encouraged the audience to rethink how MedTech communicates - shifting the focus from features and functions to stories that connect with patients, clinicians, and policymakers.

📢 More standout moments from today’s BHTA & AXREM MedTech Conference: 💻 Baroness Merron joined virtually and said that the government is doing everything possible to enable innovation adoption.

🩺 Heather Hobson spoke about the vital role #MedTech plays in enabling three major shifts in UK healthcare: prevention, community, and analogue to digital.

As marketing professionals, staying updated with the latest technologies is key. We invite your insights: which technologies do you think will make the biggest impact? ➡️ bit.ly/4b39zH1 #NHS #HealthTech

Children’s Health Ireland to transform diagnostic imaging access with Sectra - Sectra #diagnosticimaging #paediatriccare #imaging #childrenshealth #healthcare #patientcare #diagnostics #digitaltransformation - hubpublishing.co.uk/childrens-heal…

📈 Understanding your market is the key to success! At Highland Marketing, we specialise in analysing markets to provide you with the insights you need to thrive. Learn more about our services: bit.ly/3Qui7zc #MarketAnalysis #BusinessStrategy

Catch up on the week's #NHS and #HealthTech news in our Healthcare Roundup newsletter digest. This week: MPs and unions worry about the direction of government policy, and lots of electronic patient record news. bit.ly/4klRCY6

Essential #FridayRead as always is the Highland Marketing #Healthcare Roundup for the key #Health #NHS & #HealthTech news. Read on and wishing everyone a happy and sunny #Weekend #StaySafeStayHealthy 🙏🏻🌞

#NHS news in this week's Healthcare Roundup newsletter digest: Public Accounts Committee expresses concern about reorganisation; Health and Social Care Committee calls for clarity on the cost of doing nothing about #SocialCare. Plus: #HealthTech latest and essential analysis. bit.ly/4klRCY6

So much #EPR news in our Healthcare Roundup newsletter digest: KPMG wins "tiger teams" contract; NI is live with Epic; south London is live with Oracle Health Cerner Millennium; RJAH Orthopaedic Hospital is live with @SystemC; East Sussex Healthcare NHS Trust picks Nervecentre Software. Catch up! bit.ly/4klRCY6

#Essential weekend read to stay up to date with all the key #Health #NHS #SocialCare & #HealthTech news is Highland Marketing #Healthcare Roundup. Read on and #StaySafeStayHealthy 👇🙏🌞

In case you missed it: Highland Marketing is the official communications partner for HETT Show 2025! 📅 7–8 October 2025 📍 ExCeL London 🎟️ Free to attend for health and care professionals 👉 Registration is now open – don’t miss it! hubs.la/Q03kQpPY0

Dr Ratnarajah and Steve Barnett explain how C2-Ai’s technology secured an ICS-wide contract and helped reduce NHS waiting lists. Hear how they built awareness through human stories and clinical achievements. Watch here 👉 bit.ly/4eoOCI1 #HealthTech #NHS

Reorganisation, consolidation, and cuts: what are the implications for #NHS IT? - #NHSX #HealthTech #MedTech - Highland Marketing jeremy nettle Cindy Fedell James Norman David Hancock was Nicola JHC (now dormant) Rizwan Malik neil perry Ian Hogan Andy Kinnear 🇪🇺 Ravi Kumar - hubpublishing.co.uk/reorganisation…

Open Medical works with Moray’s Digital Health & Care Innovation Centre to transform occupational therapy referrals - Open Medical #NHS #waitinglists #occupationaltherapy #digitalassessment #referrals #referralmanagement #healthcare #socialcare -   hubpublishing.co.uk/open-medical-w…

We’re proud to support the launch of the #AXREM Service and Operations Manifesto – a powerful, industry-wide call to action designed to improve service delivery, reduce inefficiencies, and enhance patient care across the #NHS. 📣 Read it here: axrem.org.uk/resource/axrem…

Creativity meets health tech. Explore how Connexica and Highland Marketing collaborated to create an award-winning video. This case study is a testament to the power of storytelling in healthcare. bit.ly/4dHFf5K #VideoMarketing #HealthcareInnovation

The UK’s largest charity and IT networking sailing event, the Russell-Cooke Silicon Cup Regatta, is preparing to set sail again this September, celebrating its 25th anniversary of raising money in support of life-changing causes. 🔗 Full story: buff.ly/q71nPep

Thank you to Health Tech World for highlighting the 25th anniversary of the Russell-Cooke Silicon Cup Regatta! ⛵ 🚤 Read the article about this milestone event and the impact the regatta has made over the years: htworld.co.uk/news/it-indust…