sxmpt (@sumptttt) 's Twitter Profile
sxmpt

@sumptttt

ID: 775058119533666304

calendar_today11-09-2016 19:47:10

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Jonas Guerrero (@jonastheprince) 's Twitter Profile Photo

Drake could’ve easily live streamed all of this and monetized it himself. Instead, he’s letting the fans participate and create content from the roll out. This is a master class in promo, it’s as much marketing as it is performance art.