Any insight you collect on your user, influencer, buyer is never static. Every PMM has to make leaps on top of those insights (see abductive reasoning) to get to an actual product decision. Therefore, a good exercise for a PMM is to aim to be "less wrong" with every leap.

Extending Shopify just got better. 3 ways to build into the platform 🧵

💬 Chat apps in checkout Build and embed chat apps into checkout and thank you pages. Request the Chat API to create apps with: • Chat UI component • Customizable chat interface • Queryable checkout and store data

Bundle pricing is a lazy way to show value if your core user or buyer only cares about a narrow set of use cases. You can squeeze in a lot of capabilities, but they see it as unclear ROI.

VALUE OCCURS IN THE MARGINS - especially true in crowded markets where every product resembles each other. What does this mean for product marketing? It's all about the outsized benefits you can offer on the most profitable use cases with highly rewarded business outcomes.

NEW WAYS TO EXTEND CHECKOUT IN 2025 💬 Chat apps in checkout Add real-time support using the Chat API • Use the chat component to embed custom UI • Query checkout and store information • Handle mobile-specific size constraints 🖌️ Line item customization Set up how products

New thinking is TOUGH. It takes time to root itself in any team or organization. Don't let it be the excuse to force-fit the same (tired) playbook over and over, expecting different results!

The risk of busy work is very real. We forget the prospect and customer outcomes we care about. If you're doing something right, continue doing it. Don't overthink it. The shiny and flash-in-the-pan tactics can distract you. Keep getting the fundamentals right.

Controlled chaos is the norm of any startup. It's a feature, not a bug, to use a cliche. There's no escaping it. But there's a tipping point. The key is not to add to the chaos deliberately.

Your 'hard to copy' technology differentiator never lasts long. What it does instead is BUY you time. You can use this time to... 🙌 Build community 💊 Increase stickiness in your product 🌱 Gain adoption with users (hopefully new customers)

It's fashionable for some leaders to tell teams to forget about the competition. It's an excellent lens for product development but ignores the trade-offs prospects make every single time before they buy! In many ways, it's the SAME as saying there's no competition.

Delivering presentations the RIGHT way matters. Following are 3 things I remind myself before and during any presentation. 🚴🏻 Prepare like an athlete 🎭 Perform like a stage actor 🎙️ Be present in the moment like a stand-up comedian

A little bit of chaos at work spurs a whole bunch of processes. Ask yourself this question before implementing any new process - "How much chaos can I accept?"

Conversion, Composability, and...COMPLIANCE!!!

Wonderful example of how Checkout Buddy was able to use Shopify Extensions in Checkout to the max. The app solves high value needs for merchants in an elegant way!

This week, we published a case study on how Checkout Buddy used Shopify Extensions in Checkout to create a merchant-first, no-code checkout customization app. Check out the link below if you have questions for the Extensions product team. community.shopify.dev/t/learn-how-ch…

An amazing app story shared by Shopify Developers. This is an excellent example of how Andrea Morone and his team at Nextools.tech used Shopify Functions to let merchants, agencies, and developers transform their own checkout experiences.

Read more about the journey Andrea Morone's SupaEasy took to solve a need in the app marketplace. Shopify Functions allows you to extend the backend logic for different merchant scenarios.

ALERT!!! Shopify Checkout doesn't sleep. It keeps getting better with every passing sec. Here's to making life better for buyers, merchants, agencies, and developers!

A single UI toolkit. Any framework you like. Devs on Shopify rejoice 📢