stevepratt (@steveprattca) 's Twitter Profile
stevepratt

@steveprattca

Founder of The Department of Differentiation. Former founder @pacificcontent - 1 of Entrepreneur's 100 Brilliant Companies

ID: 14445617

linkhttp://departmentofdifferentiation.com calendar_today19-04-2008 18:54:08

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stevepratt
@steveprattca

2 years ago

What happens when you use the principles from a best-selling book like Made To Stick, but neglect to tie it to your strategy? Dan Heath tells the mind-boggling story of a horrific agency pitch that led to "squandered surprise." open.substack.com/pub/creativity…